Вестник Самарского государственного экономического университета

Вестник самарского государственного экономического университета
Vestnik of Samara State University of Economics

2007 №11 (37)

ECONOMICS

A.N. Agafonova

IMPROVNG THE ADVERTISING OF COMMERCIAL ORGANIZATIONS ON THE INTERNET

The article studies the notion and the main characteristics of Internet- advertisement. The author considers the effective models of organizing the advertising of commercial organizations on the Internet.

Email:	vestnik@sseu.ru

S.R. Demidov

EVALUATING THE QUALITY OF STUDENTS’ TRAINING FROM THE POSITION OF THEIR FUTURE EMPLOYMENT

The author suggests the notion “the fullness of HEI graduates employment” and gives the list of indices evaluating the quality of students’ training from the position of their future employment. Special attention is paid to the methods of getting the quality parameters of evaluation (competitiveness and the professional adaptation of the graduates). The ways of optimizing the application of the questionnaire method on the basis of the professional standards are defined.

Email:	vestnik@sseu.ru

S.B. Efimova

METHODOLOGICAL APPROACHES TO ESTIMATE THE EFFECTIVNESS OF SOCIAL EXPENSES

In this article methodological approaches to an estimation of productivity and efficiency of budgetary charges in social sphere are considered. The essence and importance of the minimal social standards in the organization of the mechanism of social charges financing are described. The system of criteria of estimating productivity and efficiency of social charges, and also principles on which it should be based are offered. On the basis of the analysis of methods of efficiency measurement of the state expenditure is offered to use each of the methods with reference to a concrete object of estimation.

Email:	vestnik@sseu.ru

E.V. Zhegalova

DEVELOPING THE INVESTMENT ORIENTATION IN LIFE-INSURANCE ON THE BASIS OF UNIT-LINKED INSURANCE PRODUCTS

The problems of life insurance take on special significance in the present context of insurance market dynamic development. The article is devoted to a thorough examination of some new unit-linked insurance products and the possibility of their application in Russia. The aforesaid determines the urgency of the publication. It is focused on the nature of unit-linked insurance products. A refined analysis of their employment by world market insurers and in post- Soviet CIS countries is presented. The problem of these products’ potential application by Russian insurance companies is surveyed.

Email:	vestnik@sseu.ru

Sh. Z. Zakirov

THE STRATEGY OF PROMOTING RETAIL SERVICES OF COMMERCIAL BANKS

The market of retail bank services is swiftly developing nowadays in Russia. Home banks have a problem of forming an optimum client basis, working out and promoting services for private persons. This article considers and analyses possible ways of attraction and keeping of clients, considers in details the basic channels of realization and promotion of retail bank products in the domestic market.

Email:	vestnik@sseu.ru

А.P. Zotov

THE PROBLEMS OF RISK MANAGEMENT IN THE CONDITIONS OF THE INSTITUTIONAL TRANSFORMATIONS OF NATURAL MONOPOLIES

The topical problems of efficient risk-management during Natural Monopolies’ institutional transformation are analyzed in the article. Significant attention is devoted to the state and business cooperation in other countries. The complex nature of Natural Monopolies’ risk-management problem is substantiated.

Email:	vestnik@sseu.ru

N.P. Karpova

THE ASPECTS OF THE LOGISTIC MANAGEMENT OF THE COMPANY STORES

The article examines the enterprise risks connected with the excessive stores. The author establishes the average cost of maintaining the company’s stores. The main aspects of improving the process of managing the enterprise stores are analyzed.

Email:	vestnik@sseu.ru

A.S. Klimenko

MANAGING THE QUALITY OF RETAILING NETS AND EVALUATING THE ECONOMIC EFFECT

The article examines the existing approaches to quality management, their advantages and disadvantages, as well as a new approach based on the combined usage of methods of quality management systems. Two methods of calculating the indices of life-time cost are suggested.

Email:	vestnik@sseu.ru

G.A. Korzhova

HIGH-QUALITY SERVICE IN MEDICAL MARKET

It is necessary to take into consideration the peculiarities of medical service for the companies operating in public health service market. Increasing the competitiveness of their products medical companies should pay attention not only their goods but to the service as well.

Email:	vestnik@sseu.ru

E.N. Koroleva, K.Y. Egorov

INTERNATIONAL INTERACTION AS A STRATEGIC FACTOR OF DEVELOPING THE CITY DISTRICT OF SAMARA REGION

The article considers the strategic directions of the international interaction of the city district of Samara: its place in the world city structure is defined, the priority directions of collaborating with sister towns are revealed, foreign trade and international service are analyzed, the modern state of foreign investments into the economy of the city district and its export abroad is evaluated, special attention is paid to establishing joint ventures, general information concerning Samara market of tourist service is given.

Email:	vestnik@sseu.ru

I.I. Kokhanovskaya

THE DOMINANT DIRECTIONS IN DEVELOPING MINOR BUSINESS THE REGIONS

In modern Russia minor business development takes on special significance concurrently with Russian economic crisis. This crisis slows down the process of reformation and establishment of the Russian market. In circumstances of accretion of power of regions of Russian Federation and local government, minor businesses can become one of the most important factors of optimization of a structure of regional economy and supply stable social and economic development. Realization of this opportunity mostly depends on region’s policy in the sphere of minor business support. Effectiveness of such support is possible to value with the help of system of activities, and growth rate of GDP should take the dominant place among them.

Email:	vestnik@sseu.ru

А.S. Маkekadyrova

DEVELOPING THE MAIN PREREQUISIRES FOR THE FORMATION OF THE TOURIST-RECREATIONAL COMPLEX OF RUSSIA

This article describes the main conditions of forming and functioning of tourist and recreation complexes in national economy according to outcomes and objectives for short-run and long-run periods. Development and realization of social policy in Russia are also mentioned.

Email:	vestnik@sseu.ru

T.A. Malova

THE STRATEGY OF CAPITALIZATION OF RUSSIAN ECONOMY:THE PRINCIPALS, STAGES AND PRIORITIES

The article reflects the conceptual idea of the capitalization as the system of economic relations of storing the capital by the capitalization of market cost. The possibilities of the strategic approach to developing the capitalization are developed. The effective realization of the strategy of capitalization in the conditions of Russian economy is defined by using the market and state mechanisms of regulating the process of storing the capital.

Email:	vestnik@sseu.ru

Y.V. Matveev

THE ROLE AND PLACE OF FINANCIAL INSTITUTES IN THE CONDITIONS OF A GLOBOLIZED ECONOMY

The paper studies the influence of financial institutes on economic growth, analyses various conceptual approaches, factors and mechanisms of forming investment resources, and the place and role of financial institutes in the reproduction system.

Email:	vestnik@sseu.ru

A.V. Merkulov

MECHANISM OF PARTICIPATION OF THERMAL POWER STATION IN THE WHOLESALE MARKET OF ELECTRIC POWER

The wholesale market of the electric power became an integral part of electric power industry in Russia. Power plants participate in the market by means of submission of price applications. In clause variants of formation and methods of drawing up of the application of the thermal power station allowing it as much as possible to use the potential for effective participation in procedure of competitive selection of price applications are considered.

Email:	vestnik@sseu.ru

E.Y. Nikolskaya

MARKETING STRATEGY ROLE IN SHAPING COMPANY’S STAFF POTENTIAL

Personnel marketing is not yet used widely in Russia, or it is understood in its narrow meaning, as recruiting workforce for the company as needed. Personnel marketing meaningfully extends the functions of classic marketing into the area of HR management. The objective of personnel marketing is optimal utilization of labour resources by providing a favourable working environment to match performance and encourage the development of a loyal attitude in each employee towards the company, as well as to source human resources of required profile.

Email:	vestnik@sseu.ru

Е.А. Pavlova

TWO KINDS OF COMPETITION ARES

In this article the author views two kinds of competition area; i.e. business environment and market competitive area. Besides, it was distinguished that they are closely related to each other and influence each other. Apart from that, these areas were examined from essential and substantial aspects. The author has given possible ways to solve the problem of competition increase in Russia.

Email:	vestnik@sseu.ru

V.A. Savinova

FORMATION OF BANKING RESOURCES AND THEIR ROLE IN MORTGAGE CREDITING

The developing of mortgage crediting is mostly defined by the presence of long-term resources in commercial banks. The main directions of forming the mortgage credit resources is considered and their role in mortgage crediting is evaluated.

Email:	vestnik@sseu.ru

100

V.V. Seronogov

THE MODEL OF DEVELPING THE SYSTEM OF CORPORATE MANAGEMENT

The article describes theoretical ideas and methodical approaches of modernization of corporate governance systems, that lead to successful companies’ development, optimal utilization of rare resources and solving agency problems.

Email:	vestnik@sseu.ru

107

E.V. Simonenko

THE MECHANISMS OF THE PENSION ACCUMULATION ACCOUNTS IN RUSSIAN PENSION FUNDS

The article is dedicated to the accountability mechanism in Russian pension funds. The main objects of the pension accumulations account were approved and offered variants of optimization of the public sector accountability mechanism.

Email:	vestnik@sseu.ru

114

А.А. Sitnov

HEURISTIC INSTRUMENTS OF THE OPERATIONAL AUDIT METHOD

In offered clause article heurisms and receptions of practical realization of a method of operational audit of any managing economic subject (irrespective of the form of its property) for the first time are generalized and systematized.

Email:	vestnik@sseu.ru

120

М.B. Tershukova

CURRENT STATE AND FUTURE TRENDS OF INDIVIDUAL BANKING SERVICES MARKET DEVELOPMENT

Individual banking services or retailing market is currently developing dynamically. It is supported by competitive reinforcement, foreign banks coming to the Russian market and private customers’ trust in the banking system increasing. The development of banking loans for individuals causes problems such as an increase in unpaid debts and credit risk danger reinforcement. To solve this problem they have to pass the federal law of individual banking loans and improve the principles of estimation of individuals’ credit capacity.

Email:	vestnik@sseu.ru

127

S.А. Trifonov

EVALUATING THE BRAND COST AND THE EFFECTIVENESS OF THE ADVERTISING COSTS

Nowadays more and more companies have their own brands distributing in different Russian markets. When a company has its brand it is necessary to manage it during its whole lifespan. To manage a brand effectively an entrepreneur should understand the position of the brand on the market. This position can be realized by means of different methods of estimation the brand. Unfortunately the main established estimating methods accepted by the world companies are based on the concealed data of the consulting companies. Therefore there is vagueness in those methods and also there is no answer to the question: “What is the value of the brand?” In this article the established methods are described and also there is a new method of brand estimation that is simple and clear in terms of receiving the data.

Email:	vestnik@sseu.ru

131

E.P. Troshina

THE ORGANIZATIONAL MECHANISM OF INTRAPRENEURAL DEPARTAMENT MANAGEMENT

Entrepreneurship is based on the following: the creation of conditions for entrepreneurial activity, stimulation and implementation of entrepreneurial abilities of employees on the basis of resources and organization and production possibilities of an enterprise. The article presents a system of enterprise department management, analyses the essence of an organizational mechanism of entrepreneurial department management.

Email:	vestnik@sseu.ru

135

A.A. Hvalko

THE MAIN APPROACHES TO THE ANALYSIS OF THE COMPANY BEHAVIOR TAKING INTO CONSIDERATION THE TYPES OF MARKET STRUCTURES

This article is devoted to the application of the structural approach to the analysis of market structures. The reasons of change of dominating type of market structure in modern conditions and interference such as behaviour of the enterprise and structure of the market are considered.

Email:	vestnik@sseu.ru

139

A.A. Hvalko

NETWORK STRUCTURE OF THE MARKET AS A NEW TYPE OF MARKET STRUCTURE

In this article the changes in market economy, in connection with distribution of enterprise networks are analyzed. Criteria of classification of network structures are allocated and the distinction between horizontal and vertical networks is outlined.

Email:	vestnik@sseu.ru

143

Е.А. Tziplakova

INSTITUTIONAL FOUNDATIONS OF FORMATION OF CORPORATE GOVERNANCE

In this article the author considers theoretical preconditions of formation and development of hierarchical structure of management. Also the author shows dominant institutional mechanisms in perfect corporate governance.

Email:	vestnik@sseu.ru

152

I. V. Сherdantseva

PROBLEMS OF REGIONAL DEVELOPMENT PROGNOSIS ON THE MODERN STAGE

In modern conditions the approaches to social-economic prognosis in the state planning system of regional development are changing. In the article the prognostication problems are revealed on the basis of generalizing the practical experience of regional prognostication in Tomsk area. Here state statistics are being reformed in correspondence with requirements of international standards and practical recommendations on raising quality of regional prognosis are offered.

Email:	vestnik@sseu.ru

157

Y.V. Sharikova

EFFICIENCY OF REORGANIZATION IN THE FORM OF MERGERS AND ACQUISITIONS

In this article the author examines the peculiarities of mergers and acquisitions that take place in foreign and Russian corporations which are undergoing reorganization and also there are some factors considered which influence the efficiency of reorganization.

Email:	vestnik@sseu.ru

162

A.P. Zotov

THEORETICAL BASICS OF INTERACTION BETWEEN INSTITUTES OF NATURAL MONOPOLIES‘ MARKETS

The annotation. The topical problems of efficacious risk-management during Natural Monopolies’ institutional transformation are analyzed in the article. Significant attention is devoted to the state and business cooperation in other countries. The complex nature of Natural Monopolies’ risk-management problem is substantiated.

Email:	vestnik@sseu.ru

166

ECONOMICS