Вестник Самарского государственного экономического университета

Вестник самарского государственного экономического университета
Vestnik of Samara State University of Economics

2023 №2 (220)

REGIONAL AND SECTORAL ECONOMY

Dadykin V.S., Dadykina O.V., Odinochenkova N.V., Stukanova S.S.

The ontology of the enlarged geological and economic assessment of a mineral resource facility

Abstract Mineral resources are one of the basic elements in the economic system of a state. That is why issues of the rational use of natural resources and the subsoil use, in particular, are in the sphere of the constant attention both by state bodies and by subsoil user enterprises. Information about the subsurface is replenished by conducting the geological exploration, subsequent interpretation of its results, submission of reports and other accompanying documents to the relevant geological information funds. However, the accumulation of primary and interpreted geological information does not contribute to the formation of a unified knowledge base that could allow the automated preparation of analytical information to support management decision-making. To eliminate this problem, it is advisable to use an ontological approach. Its essence in this case boils down to the construction of causal relationships between elements (entities) and fillingthe resulting ontological model with factual information about the geological and economic indicators obtained as a result of the work carried out. This article investigates the work structure and the sequence of the process of conducting an enlarged geological and economic assessment of solid mineral deposits based on the ontology of geological and economic assessment of mineral resource base objects.
Keywords: geological and economic assessment, mineral resource potential, ontological approach Highlights: ♦ the ontological model defines the structure and the sequence of work on the geological and economic assessment of mineral resources; ♦ conducting a geological and economic assessment involves a regional geological study, then conducting prospecting, evaluation, exploration and additional exploration; ♦ as a result of the geological and economic assessment, all the analyzed objects can be ranked accord-ingtoan integral indicator.

Email:	Dadykin88@bk.ru; Atamanova_281287@mail.ru; kaf.eim@yandex.ru; ss.zhuk@mail.ru
Сведения:	Valery S. Dadykin, Olga V. Dadykina, Natalia V. Odinochenkova - Bryansk State Technical University, Bryansk, Russia; Sofya S. Stukanova - National Research University of Electronic Technology, Moscow, Russia

Zinurov V.E., Galimova A.R., Bikkulov R.Ya.

Economic evaluation of the rationality of using multivortex separators in painting and drying chambers

Abstract. The article provides an economic assessment of the feasibility of application of multi-vortex separators designed to increase the operational life of fine filters in the technological line of an enterprise with paint-drying chambers. It is shown that the rapid wear of fine filters leads to the need for their frequent replacement. As a result, there are significant economic costs. To increase their service life, multi-vortex separators are proposed. The principle of their operation is described. An economic calculation has been carried out for 3 variants of integrating multi-vortex separators into the production line: 1) in front of ceiling filters; 2) in front of floor filters; 3) in front of ceiling and floor filters. In the work, such parameters as cash flow, discounted payback period, net discounted income and profitability index were calculated. The results showed that the project for the introduction of multi-vortex separators into the paint-drying chamber is cost-effective if their efficiency is more than 0.4, since the PI profitability index is more than 1. The net discounted income of the NPV project with the efficiency of multi-vortex separators from 0.4 to 0.8 is from 159.6 to 749.12, from 976.1 to 2417.4 and from 1135.7 to 3166.5 thousand rubles, when implementing the project for options 1, 2 and 3, respectively, with the useful life of the separator N = 10 years. The payback period of the project is from 12 months. As a pilot project, 1 option can act, i.e. the placement of multi-vortex separators in front of ceiling filters. This is due to the minimum investment costs among all options, amounting to 150,000 rubles and a relatively fast discounted payback period of the project, ranging from 12 to 39 months, depending on the effectiveness of multi-vortex separators.
Keywords: economic efficiency, multi-vortex separator, filter, calculation, payback period Highlights: ♦ an economic assessment was made of the feasibility of introducing a multi-vortex separator designed to capture fine particles from the air up to 10 microns in size; ♦ economic calculations were carried out for 3 different options for integrating multivortex separators into the production line of the enterprise; ♦ the influence of the efficiency of multi-vortex separators on the change in the discounted payback period of the project and the profitability index depending on their location are considered.

Email:	vadd_93@mail.ru; galimovaarOO@mail.ru; samasaka@yandex.ru
Сведения:	Vadim E. Zinurov, Alsu R. Galimova - Kazan State Power Engineering University, Kazan, Russia; Rustem Ya. Bikkulov - Kazan National Research Technological University, Kazan, Russia

StreltsovA.V., Yakovlev G.I.

Improving the efficiency of enterprises in the priorities of the industrial policy

Abstract The problematic issues of increasing the organizational and economic efficiency of domestic industrial enterprises of mechanical engineering are considered. Based on the analysis of the series of dynamics of the basic and chain indicators of output, investment, and return on funds, the work forms complex directions for improving the efficiency of machine-building production, corresponding to the conditions of the requirements of accelerated formation of the technological sovereignty in the areas which are critical to the economic security, new formats and the composition of participants in international cooperative relations. It is shown that in the current difficult conditions of the formation of new world centers of economic power, it is necessary to start developing new conceptual foundations for the sustainable development of machine-building enterprises on the basis of a well-thought-out industrial policy that ensures the technological sovereignty in the critical areas of the country`s life. It is necessary to intensify the use of organizational, technical, material and financial resources, since the productivity of the use of primary resources, labor and capital is an important indicator of increasing both the sectoral efficiency of production and the political and technological sovereignty. The results of the study allow us to conclude that improving the efficiency of machine-building enterprises should take place in the complex areas, including both the implementation of intra-organizational reserves for the use of funds and objects, methods of the labor organization, and attracting investments and advanced technologies within the framework of the development of subject and technological specialization, broad digital transformation of enterprises. Taking into account the nature of the implementation of the necessary measures at different levels of the economic management, it is advisable to strengthen the state executive apparatus to intensify the development of manufacturing industries, ensure positive structural shifts, giving the priority to engineering industries that generate high added value.
Keywords: efficiency, machine-building enterprises, investments, technological sovereignty, innovation, industrial policy Highlights: ♦ over the past ten years, there has been a rather weak dynamics of production growth in the leading industries, relatively prosperous periods alternate with a significant decline in the business activity; ♦ in the conditions of the modern policy of ensuring the technological sovereignty against the background of a hybrid economic war with the West, the problem of the effective organization of machine-building industries with the tools of the industrial policy is particularly in demand; ♦ the priorities of the industrial policy are aimed at promising projects for the renewal of the production of consumer goods through the cooperation on common technological chains, dual-use products and diversification of production with enterprises of the defense complex, science and education.

Email:	a.strelzov@inbox.ru; dmms7@rambler.ru
Сведения:	Alexey V. Streltsov, Gennady I. Yakovlev - Samara State University of Economics, Samara, Russia

MANAGEMENT AND BUSINESS MANAGEMENT

Avdeeva E.A.

The digital transformation impact on the human capital role conversion at the international oil and gas companies

Abstract. The fourth industrial revolution (Industry 4.0) affects the transformation of business processes, technological and organizational models. As part of the implementation of the policy in the field of human capital activities, additional requirements arise for the qualification and retraining of an employee, combining and transforming positions and functions, which often increases the level of digital, information and communication technologies. Systematic and comparative analysis was chosen as the main approach to the study of this issue, industrial practices were considered to form general recommendations and identify the best examples of increasing the competitiveness of oil and gas companies in the implementation of the digital transformation. The materials of the article are of practical value in terms of improving the organizational, technological, managerial, development, accounting and control processes. The results of the article can be taken into account by Russian oil and gas companies at the state and corporate levels when developing plans and strategies for the development of the digital economy.
Keywords: digital transformation, information and communication technologies, Industry 4.0, human capital, modern trends, sustainable development, international oil and gas companies Highlights: ♦ the speed of digital transformation directly depends not only on the level of technical development of the oil and gas company, but also on the qualifications and the digital literacy of the staff; ♦ optimization of time for execution and control is realized by digitizing work processes and minimizing the influence of the human factor; ♦ when implementing the digital transformation, the role and functionality of an employee will change in the direction of expanding competencies.

Email:	elavtraum@gmail.com
Сведения:	Elana A. Avdeeva - Moscow State Institute of International Relations of the Ministry of Foreign Affairs of the Russian Federation, Moscow, Russia

Arzhanova K.A.

Definitions of the brand concept: essence, approaches, genesis

Abstract In the article, the author examines the existing domestic and foreign approaches to the definition of the brand concept. The theoretical interpretation of the concepts is carried out, their common fundamental characteristics are determined, key similarities and differences are noted. Based on the analysis, the characteristics of the brand concept itself were identified, which formed a basis of the author`s definition. The relevance of the research lies in the fact that at the moment there is no approach to understanding the brand that would take into account its specifics and content elements. All existing definitions are limited to one or several aspects of the brand`s existence and do not reflect its constituent elements, the specifics of its formation and many other features. The problem lies in the fact that the existing elements of the brand, based on its existing definitions, do not fully reflect all the elements of which the brand actually consists, and which influence its formation. The purpose of the study is to form an optimal definition of the brand, reflecting the above specific features. The author conducted a research usingtheoretical (analogy, analysis, synthesis, etc.) and empirical methods (critical analysis of the literature). As a result of the conducted research, the author`s definition of the brand was formulated. The author describes the practical application of the research results and formulates proposals for further research in this direction.
Keywords: brand, brand mark, trademark, university, tangible assets, intangible assets, target audience, brand identification Highlights: ♦ the analysis of the main approaches to understandingthe brand in Russia and abroad has been carried out; ♦ the main characteristics of the concept of "brand" are highlighted and its specificity is determined; ♦ the author`s definition of the brand concept was formulated, based on the analysis of the main approaches to its understanding.

Email:	ka_arzhanova@guu.ru
Сведения:	Kristina A. Arzhanova - The State University of Management, Moscow, Russia

Juha V.M., Khachaturian N.R., Churyumova A.A.

The role and importance of marketing tools in the sustainable development of domestic universities

Abstract Despite a significant reduction in the number of universities in our country, this sector of educational activity is represented by a sufficient number of private and public universities, which form a serious competitive environment, which is strengtheningfor public universities, alongwith a narrowing of the number of budget places in many profiles and areas of the higher education. The market orientation towards consumers of educational products and services becomes relevant, which strengthens the confidence in the expediency and timeliness of the use of marketing tools and the concept of benchmarking in order to ensure competitive advantages of domestic universities, both private and public ones. It is obvious that in today`s competitive environment, universities must constantly monitor and satisfy needs and desires of their target group of consumers, as well as their goals to maintain their presence, as it is customary in the practice of the business environment. A business can produce products and services that, in its opinion, will be unlike its competitors and completely suitable for its consumers. However, if consumers are not aware of these products and services or are not satisfied with their use, this will complicate the sales efforts of any business. In the same way, when planning and implementing all their activities, higher education institutions should carry out consumer-oriented marketing activities that meet the consumers` needs.
Keywords: marketing, university, economics, benchmarking, development, efficiency, analysis, evaluation, system, education Highlights: ♦ the paper substantiates the position of the authors that in modern conditions, increasingthe efficiency of educational activities of universities is an important factor in the formation of the socio-economic stability of the country; ♦ the relevance of the study is due to the analysis of theoretical and empirical aspects and experience of marketing and benchmarking in the activities of organizations in the field of higher education in friendly foreign countries, on the basis of which the authors` model of continuous improvement of the activities of universities based on the concept of the Deming cycle is proposed; ♦ the authors substantiate that marketing activities should allow to accurately analyze the needs and desires of consumers in the target audience of manufacturers of educational products and services (universities), and marketing tools are able to form a synergetic effect for universities on the way to the modernization of the domestic higher education system.

Email:	Dvm58@yandex.ru; narinehachaturyan@mail.ru; anastasia.churyumova@yandex.com
Сведения:	Vladimir M. Juha, Narine R. Khachaturian, Anastasia A. Churyumova - Rostov State University of Economics, Rostov-on-Don, Russia

Ivanov I.N., Orlova LV.

Developing the creative potential of the company based on knowledge management

Abstract The main factors of the development of the creative potential of a modern company based on knowledge managementare considered. The relevance of this issue is noted, as well as the debatable content of the concept of "creativity", current trends in the management of human capital are indicated. The term "creative potential" is interpreted as a process of permanent self-development of the company`s personnel. It is noted that among the key qualities that determine the above-mentioned potential, there should be dominant competencies, organizational, absorbingand dynamic abilities of the company. It is emphasized that the formation of these qualities should take place within the framework of the knowledge management system (KMS) being created at the enterprise, the fundamental element of which should be the system of continuous training of employees of this enterprise. The result of such training should be at the first stage the transformation of the company into a self-learning company, and then, in the course of the maximum possible coverage of personnel with training, into an intellectual company. The competitiveness of such a company is determined by the sharply increasing opportunities for the accumulation and capitalization of knowledge. The most important structures that make it possible to implement the functions of accumulating and disseminating new knowledge in the company are training centers and corporate universities created at enterprises.
Keywords: creative potential, personnel, knowledge management, lifelong learning, self-development, competitiveness Highlights: ♦ the essence of the concepts of "creativity" and "creative potential" is considered; ♦ the main qualities that form the creative potential of the company are identified; ♦ the importance of continuous training of personnel when creating a knowledge management system at an enterprise is substantiated; ♦ it is shown that the main direction of increasing the competitiveness of a company is its consistent transformation, first into a self-learning company, and then into an intellectual company.

Email:	ivanov-igor-nik@mail.ru; lorlo@mail.ru
Сведения:	Igor N. Ivanov, Lyubov V. Orlova - The State University of Management, Moscow, Russia

Troshina E.P., KutuevA.V.

Structure of working hours and conditions of remuneration of a teacher of a modern university

Abstract The article analyzes specific features of the structure and nature of the teacher`s work in the modern conditions. The working day of a hypothetical high school teacher is considered, the structure of teachers` working hours in the context of weekly and daily observation is compared, and differences in the style of self-organization are also revealed.
Keywords: higher school teachers, types of activities of a higher school teacher, economics of teaching, structure of working time Highlights: ♦ the time of the autonomy of the teacher`s activity can vary greatly due to the uneven distribution of the workload; ♦ the work activity of teachers is often not limited to weekdays and may include weekends traditionally allocated for recreational tasks; ♦ the increase in the average salary of teachers is associated with an factual increase in the workload, teaching practices in several universities and the inclusion of grant payments in the income part, and not with a real increase in the well-being of teachers.

Email:	e-troshina@yandex.ru; artem-kutuev@mail.ru
Сведения:	Elena P. Troshina, Artem V. Kutuev - Samara State University of Economics, Samara, Russia

REGIONAL AND SECTORAL ECONOMY

MANAGEMENT AND BUSINESS MANAGEMENT