Вестник Самарского государственного экономического университета

Вестник самарского государственного экономического университета
Vestnik of Samara State University of Economics

2010 №10 (72)

ЭКОНОМИКА

Egorov K.Y.

EVALUATING THE EFFECIENCY OF IMPLEMENTING THE STRATEGY OF SOCIAL AND ECONOMIC DEVELOPMENT OF THE REGION

The article considers the ways of evaluating the strategy of social and economic development of the region based on evaluating the results of implementing the strategy and evaluating the management of its implementation that allows to increase the efficiency of the regional executive bodies in making strategic managerial decisions.

Email:	kid-dik@list.ru
Сведения:	Kirill Y. Egorov, postgraduate student of Samara State University of Economics.

Egorova E.M.

MANAGEMENT ACCOUNTING ARCHITECTONICS SYSTEM IN HIGHER EDUCATIONAL INSTITUTION

Management accounting system in higher educational institution is treated as the set of completely functioning, interconnected elements such as: balanced indicators system, budgeting focused on the result, classification and the expenses registration, calculating, inner control, management book-keeping, management analysis and information preparation for problem management decisions acceptance.

Email:	eao609@yandex.ru
Сведения:	Ekaterina M. Egorova, PhD in Economics, associate Professor of Volgograd State Agricultural Academy.

Ivanov A.V.

STRATEGIC MANAGEMENT TOOLS FOR DEVELOPING INTERNET MARKETING IN COMMERCIAL BANK

A tool complex for internet marketing strategic management was developed. The tool includes functional options for the analysis phase and identification of the objectives of internet strategy and the next phases of alternatives and choice formation, as well as short-time planning. The tool is to accumulate all information regarding the internet strategy and make all the conclusions, results and recommendations.

Email:	ivanov11av@mail.ru
Сведения:	Andrey V. Ivanov, associate Professor of Povolzhsky University of Telecommunication and Informatics.

Kirillova L.K., Kadilenko A.N.

MULTICRITERIA EVALUATION OF INFORMATION AND REFERENCE PUBLICATIONS

On the basis of analyzing the aggregate of indices, the evaluation of the quality of information and reference publications is accomplished due to the number of criteria. The results make it possible to reveal the most favourable publication from the point of view of the corresponding criteria and determine the ways of improving the product.

Email:	designer_e-adres@mail.ru
Сведения:	Larisa K. Kirillova, PhD in Economics, associate Professor of Samara State University of Economics; Anastasya N. Kadilenko, postgraduate student of Samara State University of Economics.

Kiyatkina E.P.

METHODICAL APPROACH TO BUILDING THE STRATEGY OF CRISIS MANAGEMENT IN CONSTRUCTION INDUSTRY

Global financial crisis has affected the economy of the countries and led to sharp decline in production, as well as low investment activity. Most businesses, including enterprises of the construction industry, will come to an explicit or latent form of bankruptcy, loss of productive capacity, reduce of solvency. The system of crisis management measures can solve this problem.

Email:	ems_kafedra@mail.ru
Сведения:	Ekaterina P. Kiyatkina, PhD in Economics, associate Professor of Samara Governmental Architecture and Construction University.

Komjagin A.V.

METHODOLOGICAL BASIS OF MANAGING PUBLIC HEALTH SERVICE INSTITUTIONS

Types of medical institutions are allocated and the basic methods of management are determined and fixed by them. The basic approaches to managing public health service in foreign countries are briefly considered. The essence of integrated approach in managing public health services is stated.

Email:	A.Komyagin@tltsu.ru
Сведения:	Alexcey V. Komjagin, postgraduate student of Togliatti State University.

Kryukova A.A.

ORGANIZING EFFICIENT MANAGEMENT OF CLIENTS BASE ON THE BASIS OF MARKETING INTERACTION

The article represents the complex design on the basis of marketing relations concept that can increase the efficiency of interaction with all clients of the company. The peculiarity of this work is in the complex use and improvement of the existing methods, representing the toolkit of managing the clients base.

Email:	kaasamara@rambler.ru
Сведения:	Anastasia A. Kryukova, postgraduate student of Volga State University of Telecommunications and IT.

Kulyushin E.N.

FINANCIAL RECOURSES AS A FACTOR OF ACTIVATING INVESTMENT PROCESSES IN RUSSIA

In this article the author considers modern status and problems of financial institution in domestic economy. The purpose is to study the present situation in financial institutions that treats regulation supply as a one of the factors of activating investment processes.

Email:	eudgine6787@mail.ru
Сведения:	Evgeny N. Kulyushin, postgraduate student of Kazan State Technological University.

Markov V.A.

METHODOLOGY FOR THE ANALYSIS OF COMPETITIVE POSITIONS OF TERRITORIAL SYSTEMS

Terminology and conceptual apparatus of the competitiveness of territory systems were considered. The analysis of evaluation methods was done and interval scale to score competitive position was offered. The algorithm of obtaining the general indicator of competitiveness in consideration of static and dynamic components was developed.

Email:	nauka@sseu.ru
Сведения:	Vladimir A. Markov, PhD in Economics, associate Professor of Saratov State SocioEconomic University.

Petrova A.I.

SYSTEM ORGANIZATION OF AUTOMOBILE RECYCLING AND LOGISTICS PROBLEMS

The article is devoted to the issues of company autorecycling - events targeted on collecting and recycling of automobile complex secondary resources. Social, ecological and economic effects of this process are revealed.

Email:	petrova121@mail.ru
Сведения:	Anna I. Petrova, postgraduat student of Samara State Economic University.

Pipko E.G.

ENVIRONMENTAL FACTORS INFLUENCING THE CHOICE OF STRATEGY AT SERVICE ENTERPRISE IN THE MARKET OF BUSINESS SERVICE

The article is devoted to the problem of defining the factors of environment influencing the choice of service enterprise strategy.

Email:	pipko.08@mail.ru
Сведения:	Elena G. Pipko, postgraduate students of Samara State University of Economics.

Rozhkov A.V.

SYNTHETIC SECURITISATION AND ITS VARIOS MANIFESTATIONS

Today no one is surprised by the words traditional securitization. In the article an author considers one type of securitization, synthetic one. Without dwelling on the basic structures and concepts, the article describes the most interesting structure of synthetic securitization.

Email:	a.rozhkov@consultant.com
Сведения:	Anton V. Rozhkov, postgraduate student of High School of Economics.

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ЭКОНОМИКА