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Вестник самарского государственного экономического университета
Vestnik of Samara State University of Economics
2023 №8 (226)
Some aspects of the model of consumer behavior
Abstract The article investigates trends and problems in the implementation of the consumer choice of individuals in the contemporary post-industrial economy. At the same time, conclusions are drawn that it is advisable to use, in interconnection and complementarity, individual tools and methods related to the ordi-nalist direction of the neoclassical paradigm, neo-institutional and post-neoclassical schools of economic theory in substantiating consumer behavior.
Keywords: consumer behavior, individual, ordinal theory, choice, marketing, digitalization Highlights: ♦ within the framework of the ordinalist theory of the utility of goods, the process of consumer choice is considered somewhat more realistically than in the paradigm of the cardinalist trend of the neoclassical economic theory; ♦ fundamental importance in economics is paid to the differentiation of types of consumer choice depending on its rationality degree; ♦ in the context of the intensive development of the modern post-industrial digital economy, the classification of types of consumer choice of individuals plays an important role, depending on the degree of use in the process of formation and implementation of the latest potential of digitalization.
Сведения:Maxim 0. Iskoskov, Elena V. Kargina - Togliatti State University, Togliatti, Russia
The evolution of scientific thought in the field of human economic choice research: behavioral factors from homo economicus to an economy with a human face
Abstract The article considers a change in the scientific thought in the field of studying the economic choice of an individual from Adam Smith to Richard Thaler. For a detailed study of factors influencing the economic choice of a person, special scientific literature was analyzed. Since the 17th century, the economic man model has been very rational. In the 19th century, they began to pay attention to the desires of a single individual. In the 20th century, attention was paid to biological and social factors influencing the economic choice (patterns): the Veblen effect, the snob effect, the effect of joining the majority. Further, feelings and thoughts acquired great importance, the concept of "bounded rationality" was introduced. In the 21st century, the existence of such factors influencingthe choice as a sense of justice, trust, money illusion, choice factors, affects, systematic errors in thinking that affect the choice are described: cognitive distortions, decision anomalies - behavioral heuristics of representativeness, accessibility, and anchoring. All found factors influence the economic choice, which can be used to develop a new model of the economic human.
Keywords: factors influencing human economic choice, behavioral economics, experimental economics, evolutionary economics, game theory, rational choice, irrational choice Highlights: ♦ there are a number of scientific approaches to determining factors influencing a person`s economic choice; ♦ a person`s economic choice is influenced by both social and psychological factors (cognitive distortions, patterns, heuristics); ♦ when developing an interdisciplinary human model, it is necessary to take into account all factors in-fluencingeconomic choice.
Сведения:Elena V. Konstantinova - State University «Dubna», Dubna, Russia
The evolution of the essence of international industrial cooperation
Abstract The article examines the influence of national competitive advantages, state and international financial and economic institutions on ensuring the intensity and efficiency of the process of international industrial cooperation. It is noted that within the framework of the theory of the world economy and the international economic relations, an analysis is made of the role of modern international alliances and TNCs in the development of the international industrial cooperation, sociological and environmental effects of the process under consideration. At the same time, in the coordinate system of the general theory of management, directions for rationalizing the management functions by the processes of international industrial cooperation are argued, complex mechanisms for resolving cross-cultural conflicts typical for the implementation of international industrial projects and programs are formed.
Keywords: international industrial cooperation, Russia, China, world economy, industrial franchising Highlights: ♦ international cooperation in the industrial field, in which one of the states dictates its will without appeal, and the other (others) is (are) completely subordinated, despite their own national socio-economic interests, in accordance with the definition we have clarified, it is incorrect to refer to the field of international industrial cooperation; ♦ international economic cooperation, including industrial cooperation in the Keynesian paradigm, should primarily serve the goals of ensuringthe long-term stability of national financial and economic systems, minimizing the likelihood of global crises; ♦ the limitation of the use of the methodology and tools of the monetarist approach to the analysis and justification of the rationalization directions of international industrial cooperation is the insufficient attention paid to the processes of functioning of the real sector of the economy.
Email:1036335757@mail.ru; nedlen63@yanclex.ru
Сведения:Sun Liangyang - Kazan (Volga Region) Federal University, Kazan, Russia; Elena S. Materova - Samara State University of Economics, Samara, Russia
Development of a digital profile of tourists in the Penza region based on geoanalytical data from the GeoEffect platform of MTS PJSC
Abstract Digitalization of customer experience, widespread distribution of digital tourism services, development of technologies for collecting, processing and analyzing geoanalytical data, the emergence of models and tools for spatial analysis make it possible to obtain large volumes of heterogeneous data on the consumer behavior of customers tied to the area, which is relevant for the tourism industry for the purpose of research structures of tourist flows in territories. The research purpose is to build, on the basis of geoanalytical data from the digital platform "GeoEffect" of MTS PJSC software, digital profiles of tourists in the Penza region, which can be used to develop management decisions by tourism administrations and businesses in order to develop regional tourism. The research methods include collecting, processing and analyzing digital geoanalytical data from the digital platform "GeoEffect" of the cellular operator MTS PJSC on tourist flows in the Penza region, methods for comparing and summarizing information, analysis and synthesis. Based on the obtained geoanalytical data from the GeoEffect digital platform of MTS software, tourist flows in the Penza region were analyzed, a digital profile of tourists was built, and visited locations were identified.
Keywords: geoanalytics, geoanalytical data, digital technologies in tourism, digital profile of tourists Highlights: ♦ geoanalytical data plays an important role in tourism statistics, and geoanalytics in general is a tool for obtaining information for making management decisions by tourism industry organizations, authorities and improving the effectiveness of their activities; ♦ geoanalytical data can be used to develop digital profiles of tourists in the territory in order to study and understand their consumer behavior; ♦ digital profiles of tourists, developed on the basis of geoanalytical data, are the basis for the development of a tourist offer.
Сведения:Svetlana V. Zinchenko - Penza State University, Penza, Russia
Mathematical modeling of non-fulfillment of creditors` financial claims by manufacturing companies
Abstract The paper examines the possibility of companies using models developed by the authors to assess the risk of non-fulfillment of financial obligations under bonds to creditors. The applicability of well-known models of the financial stability analysis of the company to the assessment of this risk is investigated. The analysis of the effectiveness of these mathematical models is carried out. Interval estimates of the financial stability of the company have been developed. It is noted that these operations will increase the effectiveness of modeling the studied risk of non-fulfillment of creditors` financial claims.
Keywords: non-fulfillment of creditors` financial claims, financial stability of the company, method of statistical hypotheses, mathematical modeling Highlights: ♦ the mathematical models developed by the authors for assessingthe financial stability of companies -logit model (2018), probit model (2018), logit model (2022) - are applicable to assessingthe risk of noncompliance with financial obligations to creditors; ♦ the model of E. Altman, the six-factor model of V.E. Rygin, the five-factor model of E.A. Fedorova and E.V. Gilenko can also be applied to risk assessment, the modeling efficiency for them does not exceed 75%; ♦ the use of interval estimates of models makes it possible to increase the effectiveness of modeling this risk up to 81%.
Email:matmaksi@yandex.ru; boldyrev673@mail.ru
Сведения:Sergey I. Makarov - Samara State University of Economics, Samara, Russia, Maxim A. Boldyrev - Samara University of Public Administration "International Market Institute", Samara, Russia
Indicators for assessing the competitiveness potential of the reclamation industry of the agro-industrial complex of the Russian Federation
Abstract The article presents results of a scientific and practical study aimed at developing a system of indicators to assess the competitiveness potential of the reclamation industry. Research methods include theoretical, logical, systemic and situational analysis, generalization of results. The sample of the study is meliorative operating organizations of the Department of Melioration of the Ministry of Agriculture of the Russian Federation, which are federal state budgetary institutions of the Meliovodkhoz Management. The research task is to determine indicators for assessing the competitiveness potential of the land reclamation industry which allow us to identify an objective characteristic of its functioning and assess the competitiveness of land reclamation in such blocks as fixed and working capital, industrial labor. At the same time, the data groups presented by the researchers to assess the competitiveness potential of the land reclamation industry are aimed at identifying extensive and intensive opportunities for the development of land reclamation.
Keywords: competitiveness of the reclamation industry, fixed and working capital, industrial labor force, indicators of competitiveness potential, extensive and intensive factors Highlights: ♦ based on the study of the system of indicators of the competitiveness potential of the reclamation industry of the agro-industrial complex of the Russian Federation, 3 groups of indicators responsible for certain areas of assessment of the competitiveness potential of the industry have been identified; ♦ a system of extensive and intensive indicators of the competitiveness potential of the industry has been developed and proposed, allowing to give a comprehensive description of its functioning and development prospects.
Email:feminaa@mail.ru; zelen_go@mail.ru; cosidanie35@yandex.ru
Сведения:Alexandra A. Ugryumova - All-Russian Scientific Research Institute "Raduga", Kolomna, Russia, The Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia; Olesya Yu. Grishaeva, Lyudmila E. Pautova - All-Russian Scientific Research Institute "Raduga", Kolomna, Russia
Approaches to the study of innovations and innovation infrastructure in the development of economic systems
Abstract In the conditions of modern, post-industrial socio-economic relations, innovation processes play a special role in ensuring the growth of competitiveness and, as a result, the financial efficiency of development, both of individual firms and economic systems of the regional or national level. At the same time, innovations in the modern economy are diverse; they are associated with the improvement of the product range of manufactured goods, works, services, the modernization of fixed assets, the rationalization of organizational structures for managing companies and business processes, innovative technologies for promoting economic benefits in industry markets, etc.
Keywords: innovation, institutions, economic system, innovation activity, business entity Highlights: ♦ a method is proposed for evaluating the effectiveness of institutional support for the innovation activity of the economic system, which allows an analysis of its actual effectiveness in terms of the impact of the dynamics of existing regulatory legal acts on the regulation of the innovative activity of the economic system on changes in the level of the innovative activity of the latter; ♦ the effectiveness of institutional support for innovations in the Russian economy, despite the increase in the total number of regulatory acts in the area under consideration, decreased by 10.15 percentage points in 2013-2021; ♦ the proposed model makes it possible to study in a single coordinate system the joint influence of factors of general economic, investment, contract activity and financial market parameters (inflation rate, Central Bank key rate, exchange rate) on the intensity of investment in the innovation infrastructure.
Сведения:Anna M. Albaeva - Togliatti State University, Togliatti, Russia
Research of a marketer`s competence profile
Abstract The article investigates the competence profile of a marketer in modern economic conditions, highlights the main aspects of training these specialists. The relevance of the research topic is justified by the search for ways to adapt educational programs of higher education to the requirements of the labor market. The results of studying opinions of employers regardingthe most in-demand skills of employees in the field of marketingare the basis for designing and/or improving basic educational programs. The research carried out through a survey of representatives of marketing services of organizations of the Republic of Tatarstan showed that, along with professional competencies in the field of market analytics and marketing strategy development, it is important for marketers to have universal competencies. A separate requirement for the skills of marketers are the so-called skills and abilities of working in a digital environment. The design of basic educational programs should be based on the principles of variability, include tracks in the field of marketing communications and market analytics, a digital component, as well as the use of teaching methods aimed at developing competencies in the field of interpersonal communications and project activities.
Keywords: competence of a marketer, design of basic educational programs, research of employers Highlights: ♦ the dynamism of a marketer`s competencies is subject to regular research; ♦ the design of basic educational programs in the field of marketing should be based on market development trends and the position of employers regardingthe competence profile of a marketer.
Email: a-beloborodova@mail.ru; olgavl982@mail.ru
Сведения:Anastasia L. Beloborodova, Olga V. Martynova - Kazan (Volga Region) Federal University, Kazan, Russia
Tools for ESG transformation of industrial enterprises in the conditions of their transition to the principles of lean production
Abstract In the article, the author proposes a conceptual model for managing the sustainable development of an industrial enterprise, which provides for an equivalent impact "from above" and "from below" on the main management objects at the enterprise as part of the implementation of the ESG strategy through compliance with the principles of adaptability, effective management, compliance with ESG principles and the use of those business process optimization opportunities that the implementation provides digital solutions in the practice of enterprise management. A review of sustainable development tools shows that often the limiting factor in their implementation is not even a lack of investment financing, but organizational and personnel problems-an inefficient management structure, management mentality, lack of necessary staff qualifications. By the construction of the classification scheme of tools for the sustainable development of industrial enterprises, the author also comes to the conclusion that among all the variety of tools, in modern conditions for industrial enterprises, the most relevant optimization tools that can give quick results can be three main ones - lean manufacturing, the best available technologies and environmental monitoring. The article discusses the basic elements of the concept of lean production, which in modern conditions of the functioning of industrial enterprises are organically integrated into its long-term development strategy and contribute to the implementation of sustainable development principles.
Keywords: industrial sector, sustainable development, ESG strategy, lean manufacturing Highlights: ♦ the adjustment of existing business processes in accordance with ESG principles enables the company to effectively concentrate production resources and minimize costs, which, even under unfavorable macroe-conomic conditions, allows ensuring the sustainable development as a guarantee of maintaining the long-term competitiveness; ♦ the use of lean manufacturing methods allows an industrial enterprise to reduce production risks and optimize production processes through the use of advanced cost control technologies and the reuse of resources; ♦ the concept of lean manufacturing is supported by the concept of digital production, within their framework, the processes of modeling the company`s activities are improved and production, management and other business processes are automated, which increases the production efficiency.
Сведения:Pavel A. Degtyarev - Sochi Institute (branch) of Peoples` Friendship University of Russia named after Patrice Lumumba, Sochi, Russia
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