Вестник Самарского государственного экономического университета

Вестник самарского государственного экономического университета
Vestnik of Samara State University of Economics

2015 №11 (133)

THEORY OF ECONOMICS

Petrov A.N., Shraer A.V., Latypova E.V.

INNOVATIONS IN THE SYSTEM OF ECONOMIC CATEGORIES: ATTEMPTS TO SYSTEMATIZE APPROACHES

The authors consider the genesis of approaches to the study of innovations in the system of economic categories, and systematize existing approaches while studying innovations as the object, process, tools, results of operations, and as a commodity.
Keywords: innovation, innovation process, result of innovation.

Email:	pan@finec.ru, socman.finec@mail.ru, eklatypova@mail.ru
Сведения:	Alexander N. Petrov, Honored Scientist, Doctor of Economics, professor; Alexander V. Shraer, Doctor of Economics; Ekaterina V. Latypova, a post-graduate student - Saint-Petersburg State University of Economics.

Perepyolkina E.V.

HUMAN CAPITAL IN THE MODEL OF FACTORIAL ANALYSIS OF STRUCTURAL CHANGES IN THE ECONOMY

The article illustrates the factor analysis of structural changes in the economies of Russia and Norway in the framework of the model "primary-secondary-tertiary sectors" in view of their specialization in exports of raw materials. Development of systems of regression equations for the sectors of these countries’ economies allowed quantifying the dynamics of added value for the period 2000 - 2014 years by sectors and economic activity and making their comparison. It is proposed to carry out special policies to overcome the dependence on commodity exports by stimulating the reproduction of human capital through priority funding of science and education.
Keywords: economic activity, oil and gas extraction, intersectoral development, post-industrialism, sector, structure of the economy, human capital.

Email:	e_perepelkina@rambler.ru
Сведения:	Elena V. Perepyolkina, a post-graduate student, Samara State University of Economics.

Scherbakov I.V.

DERIVATIVE LAWS TO MOTIVATE ECONOMIC ACTIVITY

On the basis of incentives for businesses and regulators of individuals’ behavior established by the theory of intrinsic motivation, the author suggests a methodological approach to determinate the economic essence of motivation. Using various historical examples, the author justifies derivative laws to motivate the economic activity, and with the help of economic and mathematical analyzing models in order to optimize the production transaction costs the author establishes the necessary conditions for the motivation evolution of economic activity.
Keywords: motivation of economic activity, economic incentives, property, institutions, extrinsic motivation, intrinsic motivation, agency costs.

Email:	ig063@mail.ru
Сведения:	Igor V. Scherbakov, Candidate of Economics, Associate Professor, Samara State Academy of Social Sciences and Humanities.

Sivaks A.N.

CROWDFUNDING AS A SPECIAL TYPE OF CROWDSOURCING

The author compares the outsourcing and crowdsourcing projects, considers crowdsourcing and crowdfunding platforms and represents a schematic diagram of the crowdfunding project. The article illustrates the classification of crowdsourcing projects.
Keywords: outsourcing, outsourcer, outsourcing project, crowdsourcing, crowdsourcing project, crowdsourcing platform, crowdfunding, crowdfunding platform, crowdfunding model.

Email:	vestnik_sgeu@mail.ru
Сведения:	Anna N. Sivaks, Candidate of Economics, Associate Professor. Samara State University of Economics.

WORLD ECONOMY

Vorobyova O.D.

CUSTOMS UNION: INTERACTION AND IMMIGRATION POLICY

The article represents the recent history of migration exchange in the countries of the Customs Union, the current social and demographic characteristics of each country, each country’s position on national labor markets and social and economic characteristics at the macro level. It is shown that there are differences not only in the number but also in the demographic structure of the population, the level of economic development and quality of life, and there are different processes of natural and migratory movement. The author suggests a contemporary approach to create a harmonized single social and economic and migration space.
Keywords: migration exchange, the Customs Union, demographic situation, labor market.

Email:	89166130069@mail.ru
Сведения:	Olga D. Vorobyova, Doctor of Economics, Professor, Head of the Research Centre for Social and Economic Studies of Population "Moscow psychological and social university".

REGIONAL ECONOMY

Egorov D.O.

TERRITORIAL MODEL OF OBJECT PLACEMENT IN THE SOCIAL INFRASTRUCTURE OF THE REGION

The author considers the methodology to optimize the decisions in matters of social infrastructure in the municipalities where the social and geographical background to these changes have been revealed.
Keywords: social infrastructure, services, geographic location, gravity model, the Republic of Tatarstan.

Email:	dim_ka-89@mail.ru
Сведения:	Dmitry O. Egorov, a post-graduate student. Kazan Federal University.

Torkhova A.N.

FORMATION OF THE MODEL FOR MANAGING THE INTELLECTUAL POTENTIAL OF THE REGION

The author illustrates the results of the research category "intellectual potential of the region," and considers indicators for assessing the intellectual potential of the region and organizational management model of such potential.
Keywords: intellectual potential of the region, indicators for assessing the intellectual potential of the region, organizational model for managing the intellectual potential of the region.

Email:	a.torhova2013@yandex.ru
Сведения:	Anna N. Torkhova, Candidate of Economics, Associate Professor. Togliatti branch of Samara State University.

ECONOMICS, ORGANIZATION AND MANAGEMENT OF ORGANIZATIONS, BRANCHES, COMPLEXES

Agafonova A.N., Shvetsova E.V.

METHODS TO ASSESS CUSTOMER SATISFACTION LEVEL WITH ONLINE STORE SERVICES

The article illustrates the groups of factors and determinants to assess the consumer satisfaction level with online store services. The author represents the results of economic and mathematical analysis.
Keywords: online shop, customer satisfaction, services, e-commerce.

Email:	agaff@mail.ru, shvetsova.e@mail.ru
Сведения:	Anna N. Agafonova, Candidate of Economics, Associate Professor; Elena V. Shvetsova, Candidate of Economics, Associate Professor - Samara State University of Economics.

Karpov I.A., Kryachkov A.F.

ADVERTISING CAMPAIGN AS AN ELEMENT OF MARKETING STRATEGY IMPLEMENTATION IN SMALL BUSINESSES

The article illustrates a sequence of development and implementation stages of an advertising campaign for small businesses in the structure of marketing strategy implementation.
Keywords: ad campaign, marketing strategy, advertising, small business.

Email:	KarpovIvan79@yandex.ru, kryachkov.aleksandr@mail.ru
Сведения:	Ivan A. Karpov, Candidate of Economics, Associate Professor; Alexander F. Kryachkov, Candidate of Economics, Associate Professor - Samara State University of Economics.

Yudakova O.V.

MARKETING PLANNING TOOLS TO MANAGE THE CUSTOMER LOYALTY

The author systemizes different types of customer loyalty in marketing and marketing planning tools to help manage customer loyalty.
Keywords: marketing planning, marketing tools, consumers, consumer loyalty, loyalty management.

Email:	olg-yudakova@yandex.ru
Сведения:	Olga V. Yudakova, Candidate of Economics, Associate Professor, Samara State University of Economics.

Sosunova L.A., Kuznetsova N.S.

SUPPLY CHAIN ON PRINCIPLES OF "GREEN" LOGISTICS

The article represents the notion of «green» logistics and identifies the main problems of its implementation and the basic principles of «green» logistics. The authors consider eco-friendly technologies being introduced at each stage of logistics and formulate the most important advantages of hybrid technology in the automotive industry.
Keywords: supply chain, «green» logistics, trends of logistics development, principles of «green» logistics, problems of «green» logistics.

Email:	vestnik_sgeu@mail.ru
Сведения:	Liliana A. Sosunova, Doctor of Economics, Professor; Natalia S. Kuznetsova, a Master`s Degree student. - Samara State University of Economics.

Tyurina V.Y., Plotnikov A.P.

THE ROLE OF MARKETING IN TECHNOLOGY TRANSFER FROM UNIVERSITIES TO INDUSTRY

The transition to innovative development of the Russian economy is not possible without the involvement of high-end technologies for their introduction into the production process and timely non-use of mature products and production technology. To do this, you must develop technology transfer centers, created with leading technical universities - educational innovation centers, whose purpose is the transfer of innovative technologies from commercially significant research environment into the industry. Development of such centers is impossible without the use of marketing. The article describes its functions - determination of prices, market position, creating favorable conditions for commercialization of intellectual property and services in the field of intellectual property, search for new partners and investors, promoting the establishment of new business contacts between the developers of innovations and their customers. The article illustrates the necessity of creating special centers as a part of marketing departments and indicates the direction of their activities.
Keywords: technology transfer centers, marketing, innovative type of development.

Email:	vestnik_sgeu@mail.ru
Сведения:	Vera Y. Tyurina, Doctor of Economics, professor; Arkady P. Plotnikov, Doctor of Economics, Professor. - Yuri Gagarin State Technical University of Saratov.

Vagin S.G., Zamoshanskaya J.P., Surovushkina E.N.

TRENDS IN INNOVATION ACTIVITY IN RUSSIA

The authors analyze the innovation activity indices of organizations, emphasize incentives and identify the main obstacles to innovation-driven development of Russian organizations.
Keywords: innovation, innovation activity.

Email:	vsg63@hotmail.com, iwtvtgb@gmail.com, surovushkina@yandex.ru
Сведения:	Sergey G. Vagin, Doctor of Economics, Professor; Julia P. Zamoshanskaya, a Master`s Degree student; Ekaterina N. Surovushkina, a post-graduate student. - Samara State University of Economics.

Nikolaeva K.S., Vagin S.G., Titov A.K.

INNOVATIVE DEVELOPMENT AS A FIRST-ORDER CONDITION FOR EFFECTIVE MANAGEMENT OF MODERN ENTERPRISES

The article illustrates the transition of domestic industrial enterprises to innovative development. The authors characterize the innovative multiplier as one of the basic tools to stimulate the innovative activity in the field of business management. The management of the innovation process at modern enterprises is only effective when it adapts to the rapidly changing environment, taking into account innovative personnel component.
Keywords: innovation, reindustrialization, strategic management, innovation activity, multiplier, accelerator, innovation.

Email:	vsg63@hotmail.com, iwtvtgb@gmail.com
Сведения:	Ksenia S. Nikolaeva, Candidate of Economics, Associate Professor; Sergey G. Vagin, Doctor of Economics, Professor; Alexey K. Titov - Samara State University of Economics.

Grishina P. Y.

WRITTEN APPROACH TO INTERACTION BETWEEN MANAGEMENT AND CONTROL BODIES WHEN GENERATING THE REPORT ON COMPANIES` ACTIVITY

The article illustrates the research results of state-owned companies, conducted by the author in the working group of the Expert Advisory Council of the Federal Property Agency of the Russian Federation, which deals with the interaction between the management and control of joint stock companies. The paper represents the author`s approach to improve the interaction efficiency choosing the best form of communication, structure of information and level of detail. The author gives the recommendations to improve the style of reports on financial and economic activity.
Keywords: corporate management, controls, internal control, risk, effectiveness, information and communication, annual report, terminological system, lexical features.

Email:	polina.grishina@rambler.ru
Сведения:	Polina Y. Grishina, a post-graduate student. - Samara State University of Economics.

Kazachenko T.A.

USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES IN THE RUSSIAN CORPORATE SECTOR

Based on published rankings and statistical information of analytical agencies the author provides an overview of: 1) the use of ICT in the Russian corporate sector at the moment; 2) the reasons for the weak propagation of information technologies in the field of the Russian economy; 3) the trends in the application of information technologies for IT development of the local business.
Keywords: corporation, business environment, competition, information and communication technologies (ICT), IT infrastructure, intellectual property, information business, B2B, IT market.

Email:	famkaz11@mail.ru
Сведения:	Tatiana A. Kаzachenko, Candidate of Physical and Mathematical Sciences, Associate Professor. Perm State Agricultural Academy.

Dinukova O.A., Zhirnova A.O.

USE OF LOGISTICAL APPROACH TO FREIGHT

The article illustrates the dynamics of freight transportation and the tendencies of the freight market development. The authors analyze the level of the country`s logistics efficiency according to the methodology of the World Bank. The article represents application of logistic approach in the organization of cargo transportation in order to improve service quality and reduce the cost of cargo for transportation.
Keywords: logistical approach, transport logistics, freight, LPI index.

Email:	odinukova@yandex.ru, Lina_ya_1994@mail.ru
Сведения:	Olesya A. Dinukova, Candidate of Economics, Associate Professor; Angelina O. Zhirnova, a Master`s Degree student - Samara State University of Economics.

LABOUR ECONOMY

Ilina L.A., Smirnova S.B.

STRATEGIC PARTNERSHIP OF SCHOOLS AND EMPLOYERS IN GRADUATES` CAREER DEVELOPMENT

The article considers the changes in the method of calculating the index of "Employment" in monitoring the effectiveness of higher education institutions. To overcome the threshold indicator the universities need to build a system of strategic partnerships with companies and contribute to the formation of competent career strategies of their graduates. The authors represent the pilot project of graduates` career development of technical high schools of the Samara region.
Keywords: labor market, youth, education organizations of higher education, monitoring the effectiveness of higher education institutions, employment, strategic partnerships, career path, target training, engineering education.

Email:	ilyna.la@samgtu.ru, smirnova.sb@samgtu.ru
Сведения:	Larisa A. Ilina, Doctor of Economics, Professor, Dean of “Engineering and Economics” Faculty; Svetlana B. Smirnova, head of apprenticeship and promotion of graduates` employment. - Samara State Technical University.

101

Kiseleva M.V., Makhmetova A.E.

ENHANCED COMPETITIVENESS OF ENTERPRISES IN TERMS OF IMPROVED LABOR NORMING

The article illustrates the relationship of product quality and improvement of the work flow using the tool of labor norming, affecting the competitiveness of enterprises. The authors assess the labor norming using an example of industrial enterprises in Saratov and its effect on product quality.
Keywords: competitiveness of enterprise, product quality, enterprise management, organization of the work flow, labor norming.

Email:	marina.balashova@list.ru
Сведения:	Marina V. Kiseleva, a post-graduate student; Aina E. Makhmetova, Candidate of Economics, Associate Professor. - Saratov Socio-Economic Institute (branch) of Plekhanov Russian University of Economics.

107

FINANCE, CURRENCY CIRCULATION AND CREDIT

Vishnever V.Y.

COMPARATIVE ASSESSMENT OF COMPETITIVENESS OF LEADING RUSSIAN BANKS

The article analyzes the competitive environment in the Russian banking market, and using a comparative analysis represents the competitiveness of the top five Russian banks.
Keywords: banking competition, competitiveness of the bank, concentration of the banking market, profitability of the bank, the bank`s capital intensity.

Email:	ab3535@mail.ru
Сведения:	Vadim Y. Vishnever, Candidate of Economics, Associate Professor. Samara State University of Economics.

111

Vinokurov O. V.

FACTORS OF TRANSFORMATION OF MODERN FINANCIAL CAPITAL

The author analyzes the basic factors of transformation of the modern financial capital: globalization, institutional factor, scientific and technical progress, the political factor and the crisis.
Keywords: financial capital, factors of transformation, globalization, institutional factor, scientific and technical progress, political factor, crisis.

Email:	donvinokurov@yandex.ru
Сведения:	Oleg V. Vinokurov, a post-graduate student. St. Petersburg State University of Economics.