DEVELOPING THE INVESTMENT ORIENTATION IN LIFE-INSURANCE ON THE BASIS OF UNIT-LINKED INSURANCE PRODUCTS
The problems of life insurance take on special significance in the present context of insurance market dynamic development. The article is devoted to a thorough examination of some new unit-linked insurance products and the possibility of their application in Russia. The aforesaid determines the urgency of the publication. It is focused on the nature of unit-linked insurance products. A refined analysis of their employment by world market insurers and in post- Soviet CIS countries is presented. The problem of these products’ potential application by Russian insurance companies is surveyed.