Вестник Самарского государственного экономического университета

Вестник самарского государственного экономического университета
Vestnik of Samara State University of Economics

2019 №3 (173)

THEORY OF ECONOMICS

Smirnov V.V., Osipov D.G., Babaeva A.A., Grigorieva E.V.

THE REASONS FOR THE ARRITHM OF RUSSIAN ECONOMY

The need for a substantive study of the development of the Russian economy led to the causes of its arrhythmia. The goal of the study is to assess and analyze the excitement and rhythm of the Russian economy in the forecast time series in retrospect and perspective until 2020, covering a complex of excitation factors. The excitation criteria are based on the dynamics in the time series and its mode, the criteria for rhythm are the growth rates and their asymmetry of distribution; the criteria for arrhythmias are peak negative and positive values of the growth rates. To solve the problem, the authors used a methodology based on the fundamental principles of the theory and practice of factor analysis, on economic laws, and the results of scientific research in the field of equilibrium development of the economy. Having analyzed the excitement and rhythm of the Russian economy in retrospect and in the long term until 2020, the dominant excitation and causes for arrhythmia are identified. The study shows that the Russian economy was and remains raw with a predominance of excitement in fuel exports, food imports and employment in the services sector, while high arrhythmia values are associated with GDP growth, natural rent, fuel imports, and current account balance. The weight of the excitation of fuel exports and food imports is relatively stable and reflects not the best state of development of the Russian economy - “oil for food”.
Keywords: arrhythmia, asymmetry of distribution, development, dominant, dynamic properties, excitation, factors, growth rates, rhythm, system. Highlights: the dominant factor in the excitation of the Russian economy at the macro level is the export of hydrocarbons, which is associated with the raw material structure and the favorable tax regime for exporters; low export customs duty rates extend Russian tax jurisdiction to the markets of developing countries (Uzbekistan, Mongolia, Turkmenistan, Iran, Turkey, Syria, Tunisia, India, Cambodia, Laos, Pakistan, Peru, Tunisia, Chile); the dominant excitation factor at the meso-level, along with the export of hydrocarbons, is food imports, which reflects the American program for the development of the Russian economy in the context of oil-for-food; the dominant factor of arousal at the micro level is employment in the service sector and in industry. At the same time, the predominance of employment in services over work in industry reflects the global trend of transition in developing countries to the post-industrial stage of development.

Email:	walera712006@mail.ru; denps@mail.ru; any9196@yandex.ru; usb78@bk.ru
Сведения:	Valery V. Smirnov, Candidate of Economics, Associate Professor; Denis G. Osipov, Candidate of Economics, Associate Professor of the Department of Life Safety and Environmental Engineering; Anna A. Babaeva, a senior lecturer; Elena V. Grigorieva, a senior lecturer - Ulianov Chuvash State University, Cheboksary.

REGIONAL ECONOMY

Domnina S.V.

QUANTITATIVE INDICATORS AS A METHOD OF STUDYING THE CULTURAL WELL-BEING OF THE POPULATION IN THE REGION (USING THE EXAMPLE OF MUSEUM BUSINESS)

The author analyzes performance indicators of the museum as a component of the development of the regional system and the well-being of the population in the Samara region and the Russian Federation as a whole. The following indicators were analyzed: attendance of museums, the share of museums that have a website, the number of virtual museums, the number of acquired objects of the museum fund and modern museum expositions created as part of the modernization of the museum space, the number of exhibition projects that are equipped with digital guides, and etc. The assessment of museum business in the Samara region from 2008 to 2017 led to the following conclusion: the situation has not changed for 10 years: the region has occupied and occupies a position in the Russian Federation 60-61 places for attendance of museums (10th place in the Volga Federal District). At the same time, the value of this indicator is significantly lower than the average Russian level and the level of the Volga Federal District. The analysis of budgetary allocations under section 08 “Culture, Cinematography” for such activities of the “Heritage” sub-programme as “Development of Museums” and “Preservation, Use, Popularization of Historical and Cultural Heritage” was carried out. It should be noted that in the Federal budget in 2019, funding for these activities has increased significantly. In addition, from 2019 began funding for the federal project “Digital Culture”. This will increase the number of virtual museums, as well as exhibition projects with digital guides.
Keywords: museum business, indicators of museum development, museum attendance in the region’s population, museum development in the region, financing of museum development, preservation, use, popularization of historical and cultural heritage, digital culture, virtual museum, public-private partnership, public participation. Highlights: the cultural component of the well-being of the population in the region and the development of the region as a whole is represented, along with other components, by the level of development of the museum business. The main indicators of museum development in the region are “museum attendance”, “share of museums that have a website”, “number of virtual museums”, “financing of museum development programs”; the development of the museum component shows that the Samara region ranks 61st among Russian regions and 10th among the regions of the Volga Federal District, which is significantly lower than the average Russian level and the Volga Federal District. However, financing within the framework of museum development programs, the preservation and promotion of cultural heritage sites, as well as the federal Digital Culture project provides significant opportunities for the growth of human capital development; proposed in the study measures for the further development of museum business in the Russian Federation and the Samara region (improving the quality of museum management; improving the efficiency of using budget funds in this area; developing public-private and public-state partnerships in the museum business; attracting investment in the process of preserving objects of cultural heritage; the development of public participation in the field of museum work, etc.) makes it possible to use museums more actively as a factor in the cultural component of the regional development, to build them into the leisure and tourism industry, increasing the investment attractiveness of the territory.

Email:	swdomnina@mail.ru
Сведения:	Svetlana V. Domnina, Doctor of Economics, Associate Professor, Professor of the Department of Land Management and Cadastres of Samara State University of Economics, Head of the Department of Management and Economics of Culture, Samara State Institute of Culture.

Altufieva N.V.

ASSESSMENT OF THE DEVELOPMENT OF SMALL RESEARCH AND INNO-VATIVE ENTERPRISES

The author analyzes performance indicators of the museum as a component of the development of the regional system and the well-being of the population in the Samara region and the Russian Federation as a whole. The following indicators were analyzed: attendance of museums, the share of museums that have a website, the number of virtual museums, the number of acquired objects of the museum fund and modern museum expositions created as part of the modernization of the museum space, the number of exhibition projects that are equipped with digital guides, and etc. The assessment of museum business in the Samara region from 2008 to 2017 led to the following conclusion: the situation has not changed for 10 years: the region has occupied and occupies a position in the Russian Federation 60-61 places for attendance of museums (10th place in the Volga Federal District). At the same time, the value of this indicator is significantly lower than the average Russian level and the level of the Volga Federal District. The analysis of budgetary allocations under section 08 “Culture, Cinematography” for such activities of the “Heritage” sub-programme as “Development of Museums” and “Preservation, Use, Popularization of Historical and Cultural Heritage” was carried out. It should be noted that in the Federal budget in 2019, funding for these activities has increased significantly. In addition, from 2019 began funding for the federal project “Digital Culture”. This will increase the number of virtual museums, as well as exhibition projects with digital guides.
Keywords: museum business, indicators of museum development, museum attendance in the region`s population, museum development in the region, financing of museum development, preservation, use, popularization of historical and cultural heritage, digital culture, virtual museum, public-private partnership, public participation. Highlights: the cultural component of the well-being of the population in the region and the development of the region as a whole is represented, along with other components, by the level of development of the museum business. The main indicators of museum development in the region are “museum attendance”, “share of museums that have a website”, “number of virtual museums”, “financing of museum development programs”; the development of the museum component shows that the Samara region ranks 61st among Russian regions and 10th among the regions of the Volga Federal District, which is significantly lower than the average Russian level and the Volga Federal District. However, financing within the framework of museum development programs, the preservation and promotion of cultural heritage sites, as well as the federal Digital Culture project provides significant opportunities for the growth of human capital development; proposed in the study measures for the further development of museum business in the Russian Federation and the Samara region (improving the quality of museum management; improving the efficiency of using budget funds in this area; developing public-private and public-state partnerships in the museum business; attracting investment in the process of preserving objects of cultural heritage; the development of public participation in the field of museum work, etc.) makes it possible to use museums more actively as a factor in the cultural component of the regional development, to build them into the leisure and tourism industry, increasing the investment attractiveness of the territory.

Email:	altufeva.natalya@mail.ru
Сведения:	Natalia V. Altufieva, a junior researcher, Ufa Federal Research Centre of the Russian Academy of Sciences, Ufa.

ECONOMICS, ORGANIZATION AND MANAGEMENT OF ORGANIZATIONS, BRANCHES, COMPLEXES

Oborin M.S.

ASSESSING COMPETITIVE BEHAVIOR OF TRADE ORGANIZATIONS IN THE REGIONS OF THE RUSSIAN FEDERATION

The relevance of the topic is due to the fact that the sphere of trade is one of the most common types of economic activity in Russia. The potential and level of the socio-economic development of the region is determined by the turnover of wholesale and retail trade organizations. Therefore, the analysis of competitive behavior makes it possible to identify the effectiveness of activities in the regional market, the duration of the business presence and its strategic prospects. The dynamism of the industry has a significant impact on competitive behavior of trade organizations, contributing to the organization of systemic management of competitive advantages. The problem is that acute forms of competition in trade can have negative consequences associated with the low quality of goods sold, with losses, unfair actions towards consumers and with false information. Managing competitive behavior on a scientific basis will contribute to a lasting effect for trade organizations in the regional market and the formation of strategic relationships with customers. The purpose of the article is to develop a model for managing the competitive advantages of trade organizations in the regional market. Such methods were used as statistical analysis, expert-analytical method, modeling of socio-economic processes based on the features of regional trade markets. As a result of the study, theoretical approaches to the concept of competitive advantages are considered, directions for analyzing competitive behavior and its features for organizations of regional trade markets are defined. The author characterizes indicators of wholesale and retail trade in the federal districts of the country, makes reasonable conclusions about the factors influencing the dynamics of regional markets. A model of managing competitive behavior of trade organizations is formed, the following main groups of indicators for monitoring its efficiency are identified: financial and economic, market and network.
Keywords: competitive behavior, competitiveness, trade, financial sustainability, quality measurement tools, management model, strategy. Highlights: the theoretical aspects of the concept of competitive advantages and its content for trade organizations are defined; the analysis of the competitive behavior of trade organizations, tools and models for its evaluation are characterized; the indicators of wholesale and retail trade in the regions of Russia are analyzed; the dynamics depending on the federal district of trade organizations are studied; a model for managing competitive behavior under current market conditions is proposed, taking into account financial, economic, market and network indicators.

Email:

recreachin@rambler.ru

Сведения:

Matvey S. Oborin, Doctor of Economics, Professor of the Department of Economic Analysis and Statistics of Perm Institute (Branch) of Plekhanov Russian University of Economics, Professor of the Department of World and Regional Economics, Economic Theory, Perm State National Research University, Professor of the Department of Management, Perm State Agro-Technological University, Professor of Management and Technology in Tourism and Services of Sochi State University.

Kisteneva N.S.

MARKETING EVOLUTION: CONSUMER INTEGRATION INTO THE ECOSY-STEAM OF THE ENTERPRISE

Actual questions of the evolution of marketing are considered at different levels of theoretical discussion and practical application of tools. The openness of a number of conceptual issues, the insufficiency of individual tools, and the slowing down of the response to the theoretical development of provisions in comparison with practice are often interpreted as a crisis or even a collapse of the marketing concept. At the same time, marketing is a dynamically developing scientific discipline that flexibly adapts to changes in the external environment. The central figure of the marketing concept is the consumer, whose role is largely determined by both philosophy and practical tools of market activity. The goal of the study is to determine the evolution of marketing in the context of company relations with consumers. The study uses an ecosystem approach to economic processes and phenomena. The main results of the study include systematization of ideas about the evolution of marketing, a description of the stages of development from the point of view of the role of the consumer and the nature of partnerships with enterprises, and also reveals a structural diagram of the evolution of marketing provisions, which demonstrates the trend of changing relations with consumers at various stages, identifies the main ways of the consumer integration in the enterprise ecosystem.
Keywords: consumers, enterprise ecosystem, marketing concept, marketing evolution, marketing 4.0. Highlights: the analysis of the evolution of marketing and its individual stages allows us to form an idea of the diversity of approaches that do not affect the key marketing figure, namely the consumer; the evolution of the marketing concept determines the transformation of autonomous, object, subject, integrated relations with consumers; the trends in the evolutionary development include processes associated with changes in the life cycle, expansion of product and territorial boundaries of markets, with the priority of forming a personalized offer and in-depth study of consumer behavior; the consumer integration in the enterprise ecosystem is associated with the implementation of knowledge and consumer education systems, interactive interaction with them, “co-creation” in the process of creating innovations, changes in consumption patterns.

Email:	kisteneva@inbox.ru
Сведения:	Natalia S. Kisteneva, Candidate of Economics, Associate Professor of Samara State University of Economics. E-mail: kisteneva@inbox.ru

Dadykin V.S., Dadykina O.V.

METHOD OF CALCULATION OF THE REQUIRED GROWTH OF STOCKS IN THE REPRODUCTION OF MINERAL AND RAW MATERIALS BASE

Under current economic conditions, with limited government funding of geological exploration, it is very important to make optimal management decisions on the priority development objects, which give the maximum socio-economic effect. The priority task in this context is to determine the level of provision of enterprises with mineral reserves and probable resources. The problems of competitiveness of deposits at the regional, Russian and global levels are relevant, taking into account the assessment of demand for raw materials in accordance with market conditions, the location of production facilities, the dynamics of production and consumption of products, trends in world and Russian trade, the current level of mineral prices and their forecast changes in the international division of labor and cooperation.
Keywords: geo-economic monitoring, investment attractiveness, mineral asset, mineral resource base, mineral potential. Highlights: the reproduction of a mineral asset by subsoil users under current economic conditions can be carried out exclusively by forming investment-attractive potential of deposits and forecast resources; deposits of the unallocated subsoil fund can be segmented by categories of reserves (resources) from the point of view of their operational use in industry; the results of the reproduction cycle of mineral products allow us to determine the feasibility of investment in the exploration industry and the reproduction of the mineral asset.

Email:	dadykin88@bk.ru, Atamanova_281287@mail.ru
Сведения:	Valery S. Dadykin, Candidate of Economics, Associate Professor; Olga V. Dadykina, Candidate of Economics, Associate Professor - Bryansk State Technical University.

THEORY OF ECONOMICS

REGIONAL ECONOMY

ECONOMICS, ORGANIZATION AND MANAGEMENT OF ORGANIZATIONS, BRANCHES, COMPLEXES