Вестник Самарского государственного экономического университета

Вестник самарского государственного экономического университета
Vestnik of Samara State University of Economics

2007 №8 (34)

ECONOMICS

D.G. Bazhutkin

PRIORITY ROLE OF QUALITY IN PROVIDING PRODUCTION COMPETITIVNESS

It is possible to observe a great tendency of economic growth nowadays. However there are still problems with the competitiveness of national products. It is a well known fact that production quality and resources and energy capacity of production influence the production capacity a lot. All these factors should be implemented in all industry branches. The renewal of the main capital and production contribute a lot to the competitiveness of production capacity.

Email:	vestnik@sseu.ru

D.V. Bochkov

ORGANIZATIONAL AND LEGAL ASPECTS OF PLACING THE GOVERNMENT ORDER FOR STATE NEEDS ON THE TERRITORY OF ORENBURG REGION

The article examines the regional experience of placing the government order using the example of Orenburg region. Full problems analysis is given, while implementing the Federal Law “Order distribution for goods delivery, job fulfillment, providing services for state and municipal needs”. The region’s normative legal base is studied.

Email:	vestnik@sseu.ru

V.V. Burgat

THE WAYS OF PROMOTING ICE-CREAM IN THE MARKET: RESEARCH TECHNIQUES

The author suggests the research techniques of promoting ice-cream in the market. The system offers three main blocks: the block of analyzing outside environment, the block of choosing the strategic environment, the block of working out the campaign of ice-cream promotion. The given techniques can be used for promoting production in view of its features and regional market specificity.

Email:	vestnik@sseu.ru

S.G. Vagin

HETEROGENEOUS SOCIAL AND ECONOMIC SYSTEMS: STRUCTURAL AND FUNCTIONAL ANALYSIS

The article studies the origin of complex social and economic systems, their technology and research techniques. General system functions of heterogeneous systems are analyzed and the combined table of their structural and functional construction is composed.

Email:	vestnik@sseu.ru

S.L. Verbitskaya

EMPLOYEE LOYALTY - THE PROBLEM OF MANAGER’S COMPETENCE

This paper analyzes the problem of employee loyalty and confidence toward organization as one of the strategic directions in personnel marketing. The solution of this issue demands manager to be sufficiently competent and responsible.

Email:	vestnik@sseu.ru

A.V. Gaidenko

INVESTMENT MECHANISM OF INDUSTRIAL PRODUCTION DEVELOPMENT

The article examines the problem of choosing the fundamental priorities of Russia industrial policy. The author gives the arguments for choosing the aircraft industry as a technical and technological locomotive for national economy development. Special leasing program is presented, as investment mechanism of industrial policy, aimed at the increase of Russia economy potential, by means of developing the high-tech industry competitive both at domestic and international markets.

Email:	vestnik@sseu.ru

Y.L. Gengut

MODELING STATISTIC LINKS BETWEEN THE GENERALIZED FACTORS OF THE REGISTRATIVE ACTIVITY USING THE METHODS OF CORRELATIVE AND REGRESSIVE ANALYSIS

The article represents the main components of the activity of the state registration of rights for the real estate on the territory of Samara region in the period from 2002 -2005. The author constructs the regressive models on the base of the main components.

Email:	vestnik@sseu.ru

G.N. Grodskaya

THE PROBLEMS OF EVALUATING THE REGION’S INNOVATIVE COMPETITIVENESS

The article reveals the essence of the innovative region’s competitiveness and the main stages of its formation. The main problems of evaluating the innovative competitiveness in modern economic science and practice are analyzed. The most important issues of the complex research are considered.

Email:	vestnik@sseu.ru

N.V. Dyuvina

STRUCTURAL CHANGES IN RUSSIAN ECONOMY IN THE POST-INDUSTRIAL DEVELOPMENT PERIOD

The paper considers the process of forming the post-industrial society in Western countries. It was a consequence of the oil crises of the 1970s that resulted in significant oil price increase. The author proves the main structural changes that happened in these countries during the period of post-industrial development stage. The author reveals the main reasons why Russian economy lags behind the advanced countries on the way to post-industrial economic development.

Email:	vestnik@sseu.ru

A.A. Emelyanov, D.A. Emelyanov

INFORMAT|ION SUPPORT OF ANALYZING PRODUCTION PRIME COST

The article shows the role of succession and unity of information support by conducting prior, operational and final analysis of production prime cost, that, in it’s way, affect the appropriateness of the decisions made on the base of managerial decisions targeted at decreasing the production costs.

Email:	vestnik@sseu.ru

E.V. Zarova, Y.L. Gengut

REGRESSIVE MODELING OF PANEL DATA IN STATISTIC RESEARCH OF THE REGISTARTIVE ACTIVITY IN THE REAL ESTATE MARKET

The article represents regressive models showing how social and economic factors influence the intensity of state registration of rights for the real estate in Samara region (in the reserve of administrative-territorial units). Regressive modeling is made on panel data.

Email:	vestnik@sseu.ru

D.K. Kozlova

SOME METHODS OF GROUNDING COST EFFICIENCY OF ORGANAZING THE STUDENTS’ ACADEMIC MOBILITY IN RUSSIAN FEDERATION

The author examines the economical, sociological and organizational problems of academic mobility in higher education in Russia. The economical and sociological effect of this process is determined. On the base of the theory of human resources investments and the model of the “black box”, the economical effect in its personal aspect has been discovered.

Email:	vestnik@sseu.ru

A.P. Kornaukhova

THE ROLE OF COMMERCIAL BANKS IN ORGANIZING THE INVESTMENT PROCESS

The article illustrates the role of commercial banks while organizing the investment process. The author comes to the conclusion that the bank sector of Russian economy has great potential for satisfing the investment demand.

Email:	vestnik@sseu.ru

S.S. Kornilov

THE MECHANISM OF FORMING THE TECHNOLOGICAL PORTFOLIOS OF HIGHER EDUCATION INSTITUTIONS

The author suggests the mechanism of forming the technological portfolios of higher education institution. The mechanism consists of two stages. It considers the quantitative characteristics of scientific products and innovative projects.

Email:	vestnik@sseu.ru

N.M. Kuzmina, S.V. Metlin

THE CHANGES IN SAMARA REGION UNEMPLOYED POPULATION:THE STRUCTURAL AND DYNAMIC ANALYSIS

The article is devoted to investigating the changes in the number of the unemployed citizens in structural and time limits. The statistical data on the number of the unemployed citizens of Samara region, as well as the distribution of the unemployed in age groups, the educational level and the ways of job hunting are submitted. Some certain recommendations focused on decreasing the unemployment are formulated.

Email:	vestnik@sseu.ru

V.А. Kurguzov

THE ANALYSIS OF THE RURAL LABOUR RESOURCES IN THE ORENBURG REGION IN THE PERIOD OF FORMING THE MARKET ECONOMY OF THE COUNTRY

The author studies the problem of employment in rural districts. Using Orenburg region as an example the author reveals the reasons of increasing unemployment and analyses the territorial differentiation of this event, the conditions and preconditions of forming labour market.

Email:	vestnik@sseu.ru

O.G. Makarenko

THE PROBLEM OF FORMING THE CREATIVITY BY THE MANAGER

The article studies the problems of forming the creativity by the manger. The concept and the factors of successful activity are defined, the criteria and the technological aspects that contribute to the manager’s efficiency are suggested.

Email:	vestnik@sseu.ru

Е.Y. Маrusinina

The article reveals the problem of the marketing management role in the effective use of social intellectual resources. Marketing management allows to put into life the planning policy, as well as promotion and distribution of intellectual potential by me

Email:	vestnik@sseu.ru

Т.N. Мitrakhovich

THE TENDENCIES OF FORMING THE DISTRIBUTION CHANNELS OF THE UNIT FUNDS IN RUSSIA

The article investigates the processes of unit funds channel design in Russia. Comparative analysis has revealed the tendency of the complication of unit funds distribution systems.

Email:	vestnik@sseu.ru

М.А. Мikheeva

THE CAREER OF THE HIGH SCHOOL LECTURER

The author analyses the career of high school lecturers using the SPSS 11.5 and Excel programs and the qualitative analysis of the results. The models of promotion and scientific career are developed, it is proved that the proper management of the scientific and pedagogical career can increase the competitiveness of the high school educational institutions.

Email:	vestnik@sseu.ru

V.А. Plekhanov

INNOVATIVE ACTIVITY IN CONSTRUCTION: PLANNING AND ECONOMIC EVALUATION

The article reveals the main factors of innovative activity in construction. The structure and the effectiveness of the innovative project investments are analyzed. The author gives examples of the ways of evaluating the capacity of innovative development of construction companies.

Email:	vestnik@sseu.ru

M.Y. Pogudaeva

THE FORMATION AND COOPERATION OF MARKET AND STATE INSTITUTIONS

The fundamental economic aspects of market and government interaction are concidered. The author conducts the comparative analysis of two economic institutions on the basis of scientific credos of various economic schools. The characteristic of ?the division of labor? between market and government in modern economy is introduced.

Email:	vestnik@sseu.ru

V.V. Popov

MODERN MEANS OF FORMING THE COMPANY’S IMAGE

The article considers the marketing tools of the company’s image design. The approaches to defining the image essence are analyzed, and modern instruments of its formation are allocated.

Email:	vestnik@sseu.ru

104

A.V. Prokofiev

LOGISTICS AND MARKETING: THE STATUS AND INTERACTION PERSPECTIVES

Logistics and marketing interaction is considered as the way of increasing the effectiveness of entrepreneurial activity.

Email:	vestnik@sseu.ru

106

O.V. Semenchuk

FAMILY: FORMATION AND DEVELOPMENT STAGES THE DEMOGRAPHIC ASPECTS

The author singles out six stages in family formation and development and considers the legislative and normative base using the example of Samara region. All this contributes a lot to regulating family relations as well as the demographic consequences of family transformation.

Email:	vestnik@sseu.ru

108

N.M. Tyukavkin

LIGHT INDUSTRY IN REGIONAL ECONOMY

The article describes the current situation of the industry in the country, suggests the way out of the crisis, and shows the role of light industry in Samara region.

Email:	vestnik@sseu.ru

114

A.V. Freze

THE MARKET VALUE OF INDUSTRIAL ENTERPRISE: NEW APPROACH

The article considers three main approaches to evaluating the enterprise value: by the profit, by the cost and market methods and the disadvantages of their application. A new approach to evaluating the market value of the industrial enterprise is suggested using the example of “Management of small mechanization” Ltd.

Email:	vestnik@sseu.ru

119

I.V. Cherdantseva

REGIONAL FORECASTING MODELS: FORMATION EXPERIENCE

The article considers the problem of creating regional forecasting economic and mathematical models, discusses the advantages and disadvantages of the existing models, makes the conclusion about the necessity of making regional forecasts in Russia.

Email:	vestnik@sseu.ru

124

A.G. Shokin

EVALUATING THE INVESTMENT ENVIRONMENT IN CONSTRUCTING PRODUCTION IN SAMARA REGION

The article studies the problems of investment climate and investment policy in Samara region as well as it competitiveness.

Email:	vestnik@sseu.ru

132

A.V. Yangirov, K.N. Yusupov

The methods of analyzing the reproduction potential of the region is considered. The author proves the necessity to evaluate the interpotential links that give valuable information for regional management.

Email:	vestnik@sseu.ru

135

PHYLOSOPHY, HISTORY, SOCIOLOGY

A.D. Yelyakov

SPAM AS A SOCIAL DANGER

The article examines the essence of spam and analyses its certain manifestation. The author considers social, legislative and technological ways of struggling against spam.

Email:	vestnik@sseu.ru

139

T.V. Korotaeva

THE PROBLEMS OF REFORMING THE TERRITORIAL ORGANIZATION OF LOCAL SELF-GOVERNMENT

The article studies the reasons for developing the new version of the Federal Law of “The general principals of organizing the local self-government in Russian Federation” and developing the legislative base of local self-government.

Email:	vestnik@sseu.ru

143

ECONOMICS

PHYLOSOPHY, HISTORY, SOCIOLOGY