Вестник Самарского государственного экономического университета

Вестник самарского государственного экономического университета
Vestnik of Samara State University of Economics

2020 №7 (189)

REGIONAL ECONOMICS

Gilfanov R.R, Shepelev A.V.

THE CONCEPT OF SHARED VALUE (CSV) IN RELATION TO ENSURING INCLUSIVE DEVELOPMENT OF TERRITORIES

The article considers the concept of CSV from the point of view of ensuring the inclusive development of individual territories. It is assumed that the relationship between social and economic progress can stimulate new directions of global development. The research used such methods as benchmarking, the method of scientific abstractions, and methods of analysis and synthesis. Conclusions are made about the possibility of creating economic value through creating social value; the criterion of true social entrepreneurship will be examined from the point of view of its ability to create shared value, not just social good, to foster inclusive development of the territories in which we operate, the value must be created not only for shareholders but also for society as a whole.
Keywords: Inclusive development index (IDI), Concept of shared value, Creating Shared Value (CSV). Highlights: ♦ the concept of Creating Shared Value (CSV), which is to strengthen the relationship between social and economic progress, can become the source of a new wave of global development based on the principles of inclusive development, especially in the context of changing “covid” consumer behavior; ♦ the new challenges of CSV development are: to create a system for measuring the created benefits; to create “rules of the game” - laws, institutions and standards of business practice implemented within the framework of the CSV concept; to publicly demonstrate the achievements of companies that use the CSV concept; and to raise awareness about the possibility of combining the solution of social problems with the simultaneous implementation of profitable strategies, which becomes especially relevant in the context of a pandemic.

Email:	rus.kamtent@mail.ru
Сведения:	Rustam R. Gilfanov, Post-graduate student of the center for advanced economic research of the Academy of Sciences of the Republic of Tatarstan, Kazan; Artem V. Shepelev, Candidate of Economics, Associate Professor of the Applied Management Department of the Samara State University of Economics

Kolesnikova Yu.S., Larionova N.I.

IMPACT OF INFORMATIZATION ON THE SOCIO-ECONOMIC DEVELOPMENT OF THE REGION

The article considers the effects of digital technologies influence on the socio-economic development of Russian society. The article analyzes the degree of development of information infrastructure in the regions of the Russian Federation, as well as general economic indicators of regional development. The influence of educational development indicators on socio-economic development is studied. As indicators of the development of regional higher education, such indicators as the number of universities, the number of teachers and the number of students per 10,000 people of the population have been analyzed. The main hypothesis of the study is that digitalization has a positive impact on regional economic development. This hypothesis is tested by evaluating panel models with fixed and random effects on data for 2010-2018. The models include variables that characterize the level of digitalization of households and businesses, economic development, and education. The analysis showed that digitalization indicators have an impact on regional development. The obtained results of the regression model indicate the need to invest in higher education and attract highly qualified personnel to higher education institutions, since these indicators have an impact on the accumulation of intellectual capital in the region and, as a result, on the potential of its future development.
Keywords digital transformation, differentiation, digitalization, regional development, education, intellectual capital, intangible capital. Highlights: ♦ digitalization has a direct impact on regional development. All the digitalization indicators included in the model have a significant positive impact on regional development. Coverage of electronic document management systems has a positive impact on regional GRP; ♦ regions of the Russian Federation are included in digitalization heterogeneously; ♦ it is necessary to invest in research and developments and attract highly qualified personnel to higher education institutions, since these indicators have an impact on the socio-economic development of the region.

Email:

hulia_k@mail.ru, natasha-lari@mail.ru

Сведения:

Yulia S. Kolesnikova, Doctor of Economics, Chief Researcher of the Department of Labor Resources Reproduction and Employment of the Institute of Socio-Political Research of the Russian Academy of Sciences; Natalia I. Larionova, Candidate of Economics, Associate Professor of the Economic Theory and Econometrics Department at the Institute of Management, Economics and Finance of Kazan Federal University.

Tsybatov V.A.

METHODOLOGICAL APPROACHES TO THE FORMATION OF A DIGITAL FRAMEWORK FOR REGIONAL DEVELOPMENT STRATEGY

Despite the almost 25-year history of Russian regional strategic planning, many methodological issues of developing strategies for socio-economic development of the Russian Federation’s subjects remain unresolved. In particular, one of the traditional weaknesses of regional strategic planning is goal setting, in particular, the stages of forming a balanced system of targets and proving their achievability. The current state can be explained by the lack of proper economic and mathematical support for the strategizing process, which can form a “digital framework” of the strategy that quantitatively describes the results of strategic planning as a whole, from the target plan to the road map. The article suggests a methodology that allows forming a “digital framework” of the strategy being developed as a system of constantly operating digital models based on the provisions of the national accounts system and the theory of computable general equilibrium models. This system of digital models allows you to update the quantitative parameters of the strategy being developed at any change in targets, resource constraints, and parameters of the external environment.
Keywords: region, forecasting, strategic planning, targets, digital strategy framework. Highlights: ♦ targets used in strategic planning should be divided into basic and derived indicators. The basic indicators are those that are necessary and sufficient to form a digital image of the future within the framework of the developing strategy; ♦ the target values should only be set to basic target indicators. Target values for derived indicators should be calculated based on the target values of the base indicators or as a result of solving an optimization task; ♦ information technology has been developed that allows forming a “digital framework” of the strategy being developed as a system of constantly operating digital models that provide a quantitative description of the results of strategic planning as a single process, from the target plan to the roadmap.

Email:	tva82@yandex.ru
Сведения:	Vladimir A. Tsybatov, Doctor of Economics, Associate Professor, Professor of the Regional Economics and Management Department of the Samara State University of Economics.

Shirokova E.Yu.

FACTORS OF ECONOMIC GROWTH IN THE REGIONS OF THE NORTH-WESTERN FEDERAL DISTRICT

Ensuring stable economic growth requires identifying and evaluating factors that can reduce the negative impact of external circumstances. The introduction of sanctions policies by Western countries and the beginning of the coronavirus pandemic are strong incentives to solve the problems of finding tools and methods to reduce the likelihood of stagnation and crisis phenomena in the economic system. In a country with a large number of subjects that have their own characteristics, it is necessary to constantly monitor the dynamics of their socio-economic development. Accountability of the meso-economic systems specifics is limited by the lack of required statistical information. The study assessed the contribution of economic growth factors to the gross regional product of the North-Western federal district, and selected correlation and regression analysis as the methodological basis. The research is based on Rosstat statistics for the regions of the district for the period from 2000 to 2018. All indicators are presented in a comparable form using the corresponding indexes and calculated taking into account changes in the number of population for each region. As a result of correlation analysis for all subjects of the macroregion, the features of interaction between the dynamics of GRP and the volume of investment in fixed assets, actual final consumption, consolidated budget expenditures, exports and imports are highlighted. A regression equation was constructed that showed the maximum impact of investment in fixed assets on economic growth and the statistical insignificance of indicators of import volumes and expenditures of consolidated budgets. The use of this method can help public authorities in adjusting measures to stimulate economic growth in the region, as well as researchers of factors that affect economic growth.
Keywords: regional economy, economic growth factors, GRP, correlation analysis, regression analysis. Highlights: ♦ the general trend of decreasing economic growth rates in the country and regions is revealed, and the main features of the development of the subjects of the North-Western federal district are shown; ♦ the importance of setting priorities in stimulating regional economic growth factors is substantiated; ♦ the importance of taking into account regional specifics and an integrated approach to solving the tasks of activating the development of regional economies is revealed.

Email:	shir11@bk.ru
Сведения:	Elena Yu. Shirokova, Junior Researcher at the Science Vologda Research Center of the Russian Academy of Sciences.

ECONOMICS, ORGANIZATION AND MANAGEMENT OF ORGANIZATIONS, BRANCHES, COMPLEXES

Agafonova A.N., Yakhneeva I.V.

EVALUATING THE EFFECTIVENESS OF INTERNAL MARKETING AND ITS IMPACT ON BUSINESS COMPETITIVENESS

The article considers the methodology for evaluating the effectiveness of internal marketing. The authors study theoretical approaches presented in scientific research and systematize existing methods. The purpose of the research is to determine the principal models for evaluating internal marketing performance indicators and the possibilities of their practical application. The paper uses the results of scientific research, expert assessments and public data of Russian companies. The research results can be used as a basis for developing a system of internal corporate efficiency in relation to external business goals.
Keywords: internal marketing, marketing effectiveness, competitiveness management. Highlights: ♦ the types of internal marketing effectiveness are systematized; ♦ the nature of the relationship between internal marketing performance indicators and business competitiveness is determined.

Email:	agaff@mail.ru, rinadoo@yahoo.com
Сведения:	Anna N. Agafonova, Candidate of Economics, Associate Professor, Associate Professor of Marketing, Logistics and Advertising Department; Irina V. Yakhneeva, Doctor of Economics, Associate Professor, Professor of Marketing, Logistics and Advertising Department - Samara State University of Economics.

Vissarionova A.E., Khairuiiina A.D., Mikhaieva O.L.

COST OF IMPLEMENTING A RISK MANAGEMENT SYSTEM IN THE COMPANY

The purpose of this study is to identify the problems of building and implementation of an effective risk management system in the organization. Currently, there is a high level of volatility of business environment factors caused by economic and political circumstances. Despite the fact that the theoretical aspects of risk management are becoming more and more popular, practice shows that companies implementing a risk management system are quite rare, in particular in the construction industry. The study demonstrates the methodological aspects of implementing a risk management system in the context of a construction company. The authors of the article argue the need to implement risk management mechanisms in the company’s management by the fact that the presence of risk management today is an absolute competitive advantage of the organization, ensuring its sustainable development.
Keywords: risk management system, identification of risks in the construction industry, risk analysis, risk assessment, risk map, risk processing, cost of implementing risk management. Highlights: ♦ the factors of the business environment that influence the choice of optimal risk management methods in the organization are considered; ♦ the need to implement a risk management system has been identified, which will contribute to full control over the company’s future results; ♦ the risk management processes are analyzed and tested on a practical example; ♦ the conclusion is made about the ways to implement the procedural aspects of risk management in the organization.

Email:	halbi@mail.ru
Сведения:	Anastasia E. Vissarionova, Kazan Federal University; Albina D. Khairullina, Candidate of Economics, Associate Professor of Kazan Federal University; Oksana L. Mikhaleva, Candidate of Economics, Associate Professor of Samara State University of Economics.

Ivantsev N.A.

ADAPTATION OF SMALL AND MEDIUM-SIZED ENTREPRENEURSHIP TO THE CURRENT ECONOMIC CONDITIONS AGAINST THE BACKGROUND OF THE COVID-19 PANDEMIC

Small and medium-sized businesses play a special role in developing competition and improving the economy. The state has always tried to support this sector, but in the context of an unstable macroeconomic situation against the background of a pandemic, the importance of such support only increases. However, additional support measures taken by the government for small and medium-sized entrepreneurship due to the spread of the pandemic have not yet produced an effective result. The purpose of this research is to study the current mechanism for supporting small and medium-sized businesses and formulate economically sound proposals that allow them to adapt to difficult conditions. The study uses comparison methods, in particular, analyzes the level of financial support for small and medium-sized businesses in the dynamics over the past decade, and estimates the share of such support in the future. The results of the study confirmed that additional support mechanisms cannot be fully implemented due to their insufficient development. Proposals were made to allow small and medium-sized businesses to adapt to the current economic conditions, in particular, they identified areas of activity that they can develop in conditions of macroeconomic instability.
Keywords: adaptation, small and medium-sized businesses, economic conditions, pandemic, financial support, areas of activity. Highlights: ♦ the state of small and medium-sized businesses in the current macroeconomic instability is determined; ♦ the reasons and factors that prevent small and medium-sized businesses from receiving the fullest possible state support have been identified; ♦ there are suggested areas of activity that are in demand in the conditions of restrictions, which can be mastered by small and medium-sized businesses.

Email:	nickoliv@mail.ru
Сведения:	Nikolay A. Ivantsev, Candidate of Economics, Teacher of Cheboksary Technical SecSchool Transstroytech of the Ministry of education of Chuvashia.

Kandrashina E.A., Redkina M.V., Aleshkova D.V.

FINANCIAL CONDITIONS FOR PARTICIPATION OF RUSSIAN BUSINESS STRUCTURES IN GLOBAL VALUE CHAINS OF THE AUTOMOTIVE INDUSTRY

Over the past 20 years, the competitiveness of a single business structure has become significantly dependent on the performance of all parts of the value chain. At the same time, due to the current crisis caused by the pandemic, the development of global value chains is entering a completely new phase, requiring great efforts by companies to build a new system of relationships. In this sense, an integrated structure can have great advantages. From the point of view of state interests, the relevance of the study of value chains is due to the importance of participation in them as a factor of economic development of the country. Strategy of scientific and technological development of the Russian Federation highlights the issue of inconsistent priorities and instruments to support scientific and technological development of the Russian Federation at the national, regional, sectoral and corporate levels that can not form a production chain of added value high-tech products and services, to provide the greatest multiplier effect from the use of established technologies.
Keywords: business structures, automotive industry, global value chains, localization. Highlights: ♦ approaches to the study of profit concentration places in value chains are considered; ♦ the main points of state regulation of automobile production together with foreign partners are studied; ♦ the problems and prospects, benefits and risks of participation of Russian companies in global value chains of the automotive industry are highlighted.

Email:	kandrashina@sseu.ru, maria.vorotnikova@inbox.ru, sseu313@mail.ru
Сведения:	Elena A. Kandrashina, Doctor of Economics, Professor; Maria V. Redkina, Graduate student; Darya V. Aleshkova, Graduate student - Samara State University of Economics.

Koroleva A.N., Bortnikov S.P.

DEVELOPMENT STRATEGY OF A LEGAL ENTITY AS A MANAGEMENT DOCUMENT IN THE SYSTEM OF STRATEGIC PLANNING DOCUMENTS

The article examines the actual problem of developing and adopting a local management act of a legal entity, a development strategy, which is a mandatory document for certain types of legal entities by law and must be synchronized with the goals and objectives of the legal entity established in the constituent documents, the nature of legal personality, as well as documents of strategic planning of public education (Russian Federation, region, municipality). The purpose of the study is to assess the effectiveness of implementing the development strategy of legal entities in the context of determining the organization’s place in the system of goal setting and strategic planning and its contribution to the socio-economic development of the relevant territory. The research is based on the analysis of development strategies of the city-forming enterprises of the Samara region, corporations and other legal entities that determine the main indicators of socioeconomic development of the region. The weak link between the strategic goals of organizations and public entities is revealed, which is one of the reasons for low economic efficiency. In the course of the research, models have been developed that describe the effectiveness of developing and implementing strategies for the development of legal entities. The models are built taking into account the place of the legal entity in the structure of the economy, the impact on the development of the economy as a whole and regional development. The research results allow us to improve the system of local acts of legal entities.
Keywords: digital economy, legal entity, strategic planning, development strategy, region, macroregion. Highlights: ♦ doctrinal provisions on the concept and place of strategic planning in the management system of a legal entity (organization); ♦ the concept and place of the development strategy in the system of management acts of a legal entity is defined; ♦ the relationship between the internal and external environment in the development strategy and the economic efficiency of the organization is revealed; ♦ it is proposed to amend the legislation in terms of establishing the requirement for the adoption and implementation of development strategies for legal entities and their synchronization with documents of state and municipal strategic planning.

Email:

korolevaannan@mail.ru, serg-bortnikov@yandex.ru

Сведения:

Anna N. Koroleva, Candidate of Law, Associate Professor, Senior scientific researcher of NICH-90 (research department), Associate Professor of the Civil Procedure and Business Law Department of the Samara National Research University.; Sergey P. Bortnikov, Doctor of Law, Associate Professor, Director of the Institute of Law of the Samara State University of Economics, Leading researcher of NICH-90 of the Samara National Research University.

Streltsov A. V., Yakoviev G.I.

FEATURES OF TECHNICAL AND ECONOMIC DEVELOPMENT OF THE MACHINE-BUILDING COMPLEX IN THE DIGITAL ECONOMY

Relevance of the research is in defining the role of machine building economic activities, as in general manufacturing industries, scientific-technical and socio-economic development of the country, they occupy place in system of world economic relations and the success of the digital economy functioning. The problems of development of the modern machine-building complex in Russia are associated with the peculiarities of its development, the formation of a large added value, the need to constantly update the production potential, which is complicated by a weak material, technical and resource base, and the unfinished restructuring of the industry. The purpose of the study is to consider the key characteristics of the industry that are necessary for the formation of a mechanism for technical and economic development of enterprises in the production of high consumer value-innovative industrial products. Methods of analysis, statistical groupings, technological foresight, and meaningful economic interpretation of phenomena from the practice of enterprises management and organizations of the industry at the national and international levels were used. As a result of the research, we suggest the formation of an industrial policy based on modern achievements of science and technology, a strategy for the development of Russian machine-building at the state level, including a set of measures to solve interrelated problems of engineering in technical, technological, personnel, financial, economic, legislative and other areas. The most important organizational and managerial task is the complex technological re-equipment of machine-building enterprises.
Keywords: technical development, industrial policy, engineering, efficiency, features of development, investment, innovation, digital economy, socio-economic crisis. Highlights: ♦ modern machine-building enterprises integrate innovative developments and achievements in various fields of science and technology, embody the basic conditions for maintaining a high level of technical systems in other types of economic activity, provide a stable level of economic efficiency and international competitiveness of the national economy; ♦ the state of machine-building enterprises is currently characterized mainly as critical, in the conditions of chronic underfunding of the renewal of the production apparatus, the withdrawal of depreciation funds for non-production needs, the gap in both inter-industry cooperation and in the chain of creating new consumer value between R&D institutions and serial enterprises, which is critical for competitiveness in the digital economy; ♦ future development of machine-building complex in the study was linked with the managerial coordination of all elements of the innovation-investment chain, new value creation between developers and manufacturers of machine-building products, creating a consistent mechanism for technical and organizational development, including cross-sectoral cooperation.

Email:	dmms7@rambler.ru
Сведения:	Alexey V. Streltsov, Doctor of Economics, Professor, Head of the Economics, Organization and Strategy of Industrial Enterprises Department; Gennady I. Yakovlev, Doctor of Economics, Professor of the Economics, Organization and Strategy of Industrial Enterprises Department. - Samara State University of Economics.

Frolova I.V., Tarasova T.M.

EVALUATING THE EFFECTIVENESS OF THE INTERNAL CONTROL SYSTEM OF AN OIL INDUSTRY ENTERPRISE

With the development of market relations in the Russian Federation, internal control is becoming increasingly important in the management systems of organizations. The most effective functioning of the internal control system, as well as the quality and timely organization of audits, their systematic implementation are aimed at achieving a number of goals, such as the formation of economic stability, transparent financial reporting, and ensuring information communication between all levels of management of the organization. However, at the moment there is no unified methodology for a comprehensive approach to the problem of internal control in economic entities. The study uses general scientific methods of knowledge, including methods of classification, generalization, description, as well as methods of economic analysis. The article presents a methodology for evaluating the effectiveness of the internal control system and the factors that may affect it. The proposed method is considered on the example of JSC “Giprovostokneft”, which is engaged in design and engineering surveys of oil and gas production, treatment and transport facilities. This method is aimed at developing solutions to the problem of implementing internal control in the oil industry.
Keywords: economic security, internal control system, risk, assessment, auditor, controller. Highlights: ♦ based on the study of the modern regulatory framework that assess the effectiveness of internal control at enterprises the authors concluded that there is no unified methodology for a comprehensive approach to this problem; ♦ a method for evaluating the effectiveness of the internal control system based on a system of key performance indicators was proposed, and this method was tested based on the materials of JSC “Giprovostokneft”; ♦ the main factors related to the activity of the oil industry enterprise and affecting the risk component are highlighted.

Email:	frolova-i-v@mail.ru, tarasova2004@inbox.ru
Сведения:	Irina V. Frolova, Candidate of Economics; Tatyana M. Tarasova, Candidate of Economics, Associate Professor - Samara State University of Economics.

ACCOUNTING, STATISTICS

Bakanach O.V., Vygoiova I.N., Larina T.N.

ECONOMIC AND STATISTICAL ANALYSIS OF THE STATE AND TRENDS OF THE ORENBURG REGION LABOR MARKET DEVELOPMENT

The state of the labor market is the most sensitive indicator of the country’s economic development, which allows assessing the effectiveness of the state’s employment and social protection policies. For effective regulation of processes in the labor market, it is necessary to have statistical tools that can identify quantitative patterns of relationships between labor market indicators to justify management decisions. The purpose of this study is to quantify trends and justify the periodization of regional labor market development. The authors analyzed changes in the main indicators that determine the state of the labor market in the Orenburg region based on official statistics. Based on the results of the conducted economic and statistical analysis using multidimensional statistical methods, three homogeneous periods in the development of the labor market were identified, and the most significant factors that influenced the level of employment in the economy of the Orenburg region were studied. The regression model of the level of employment of the population of the Orenburg region in the most unfavorable period of its development 20102018 is substantiated and interpreted. The obtained results allow us to improve the quality of information and analytical support of regional labor market management bodies for making effective strategic decisions on key issues of its functioning.
Keywords: statistical analysis, labor market, region, periodization, dynamic series, multidimensional grouping, factors, Orenburg region. Highlights: ♦ the analysis of dynamics of the main indicators characterizing the state of the labor market of the Orenburg region is carried out; ♦ the periodization of the complex dynamic series for the period 2000-2018 was carried out using methods of multidimensional classification, in particular, cluster analysis procedures; ♦ a regression model of the level of population employment of the Orenburg region was constructed and interpreted on the interval of single-quality development in 2010-2018.

Email:	bakanach@mail.ru,irinavygolova@yandex.ru,lartn.oren@mail.ru
Сведения:	Olga V. Bakanach, Candidate of Economics, Associate Professor, Head of the Statistics and Econometrics Department of Samara State University of Economics; Irina N. Vygolova, Candidate of Economics, Associate Professor of the Orenburg State Agrarian University; Tatyana N. Larina, Doctor of Economics, Professor of Orenburg State Agrarian University.

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REGIONAL ECONOMICS

ECONOMICS, ORGANIZATION AND MANAGEMENT OF ORGANIZATIONS, BRANCHES, COMPLEXES

ACCOUNTING, STATISTICS