Вестник Самарского государственного экономического университета

Вестник самарского государственного экономического университета
Vestnik of Samara State University of Economics

2008 №2 (40)

ECONOMICS

T.V. Antipova

THE MODEL OF FINANCING THE RECIPIENTS OF BUDGETARY FUNDS

The paper examines the problem of developing the budget theory and the model of financing the recipients of budgetary funds.

Email:	vestnik@sseu.ru

D.L. Bogdanovskiy

SPECIAL ECONOMIC ZONES: WORLD EXPERIENCE AND RUSSIAN PRACTICE

The article is devoted to the establishment, functioning and problems of special economic zones in the world and in the Russian economy.
The author treats two variants of Russian economical development concerning with creation of special economic zones on its territory.
The author analyzes the world practice in creation special economic zones using the examples of such countries as Ireland, China, Japan and the countries of Scandinavia.
The author makes a prognosis about the development of a Special economic zone “Lipetsk” on the territory of Lipetsk region. In spite of Lipetsk region’s positive assessment in the view of international agency of “Fitch”, the author is worried about dependence of this special economic zone’s future on political decisions of Lipetsk regional government.

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T.Y. Gorina

THE ROLE AND PLACE OF STRATEGIC ANALYSIS OF THE EXTERNAL ENVIRONMENT IN FORMING THE COMPETITIVE ADVANTAGES OF A SMALL-SCALE ENTERPRISE

In a situation of instability and the dynamism of the external environment a growing number of managers of small and medium size enterprises try to introduce the technologies of strategic planning and management in their management system in order to improve their long-term enterprise management strategy. The competitive advantages of the enterprise are determined in the process of strategic planning and management. This process is aimed at revealing the strong and weak sides of the enterprise in comparison with its competitors, its ability to resist the outside threats and effectively use the opportunities. Therefore the strategic analysis of the enterprise takes first place.

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V.O. Dzhoraev

THE CULTURE AND UNIQUENESS OF THE RUSSIAN ECONOMY AS A FACTOR OF TERRITORIAL AND ECONOMIC RECONSTRUCTION

The author points out that the existing territorial and economic organization of Russia and mainly the problems hidden in this organization do not have a temporal character. They go back to the depth of Russian culture and civilization, mediated by the essence of the economic life of our society.

Email:	vestnik@sseu.ru

V. N. Dudko, A.S. Nazarov

INNOVATIVE MARKETING AS THE MODERN APPROACH TO MANAGEMENT OF THE LABOUR MARKET

The basic problems at management of the labour market as a global macroeconomic category of modern economy are considered in this article. The special attention is given to the Russian labour market as a specific object of management. The basic marketing approaches to management of the labour market for today’s time and their peculiarities are explained in this article. Authors give the principal reasons that prove impossibility of using the traditional methods at management of the labour market currently. The decision of this problem is explained by introduction of principles of innovative marketing. Authors analyze perspectives of practical usage this method and results that can be received at the realization of principles at innovative marketing.

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S.E. Egorova

SIMULATING OPTIMAL ASSORTMENT PLANNING IN MARKETING ENVIRONMENT

The aim of assortment optimization consists in harmonizing the assortment and the volume of goods produced. In this connection the main principles of the cost analysis concept and marketing analysis of the current market situation are combined. The general model of optimal output planning in terms of the most important external and internal factors influencing an enterprise is developed.

Email:	vestnik@sseu.ru

Sh.Z. Zakirov

THE STRATEGY OF PROMOTING RETAIL SERVICE OF COMMERCIAL BANKS

The market of retail bank services is swiftly developing currently in Russia. Domestic banks have a problem of forming an optimum client basis, working out and promoting services for private people. This article considers and analyses possible ways of attracting and retaining clients, considers in details the basic channels of realization and promotion of retail bank products in the domestic market.

Email:	vestnik@sseu.ru

S.V. Zenchenko, M.P. Pashenko

THE FINANCIAL POTENTIAL OF THE REGION AND ITS ECONOMIC CONTENT

This article reflects the present approach of ideas of financial potential of a region, singles out its basic elements such as tax, investment, budgetary and credit potential, and formulates basic problems of their estimation.

Email:	vestnik@sseu.ru

L.E. Zernova, E.S. Erokhin, V.P. Shcherbakov

ESTIMATION OF ECONOMIC POTENTIAL OF FINANCIAL AND INDUSTRIAL GROUPS

Financial and industrial groups (FIG) is a complicated variety of combined enterprises, which includes credit institutions or banks. In the article the method of estimating the economic potential of FIG, which includes the influence on it the indexes of market stability, economic security and the business activity of groups, is proposed. This method is embodied with the matrix of economic potential FIG and gives the possibility of characterising 27 different versions of reaching the economic potential.

Email:	vestnik@sseu.ru

R.P. Kudryashova

GLOBALIZATION AS A SOCIAL AND ECONOMIC PHENOMENON

The paper analyzes various theoretical approaches to the “globalization” notion as an economic category, and the controversy of the globalization process and its peculiarities at present stage are revealed.

Email:	vestnik@sseu.ru

T.V. Kuzmenko, O.S. Oleneva

THE BALANCED SYSTEM OF INDICES FOR EVALUATING THE EXPEDIENCY OF MARKET SEGMENTS

The article examines the concept of the balanced system of indices as the base for evaluating the market segments. The system of indices is developed that unite their four main categories. This system will make it possible to evaluate market segments and increase the effectiveness of decision making.

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T.N. Kuzmenko

FORMING THE FIRM’S INTERNAL MANAGERIAL CONTROL WITH THE HELP OF THE BALANCED SYSTEM OF INDICES

The paper examines the problem of strategic management of commercial enterprises. The author reveals new forms of managerial control on the basis of creating the balanced system of indices, their use will make it possible for the enterprise managers to give the adequate evaluation of the condition of the enterprise.

Email:	vestnik@sseu.ru

E.A. Mizrina

THE REGULATION MECHANISM OF THE WORLD ENERGY SUPPLY MARKET

This article mentions the world energy supply market. Oil market and gas market are underlined as the dominating resources of the end of the XX - and the beginning XXI centuries. The problem of energy-saving is touched too as actual problem of that period. As the consequence the of previous problem, the problem of effective functioning of these industries is described too. In such a way a few mechanisms of energy supply market regulation are noted.

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N.N. Minaev

CITY TYPOLOGY ON THE BASIS OF THE INDICES OF THE STATE OF HOUSING AND PUBLIC UTILITIES COMPLEX OF THE CITY

The success of the structural economic reforms of modern Russia is in increasing the role of the organizational and managerial factors of developing the branches of municipal (city) economy. In the housing and public utilities complex of Russia the problems of reforming the managerial systems have a special character caused by the transfer to market economy. Therefore, the use of the systematic and the situational approach in developing the effective management models is of great importance. The problem of forming the model of the indicative planning of developing the housing and public utilities complex, its methodological and informational support based on the systematic analysis, making forecasts and dynamic situational modeling.

Email:	vestnik@sseu.ru

A.I. Noskov

TIME PARAMETERS, REGIONAL FACTORS AND TENDENCIES IN TRAINING THE PROFESSORS AND DOCTORS OF SCIENCE (using the materials of Samara State University of Economics in the period from 1931-2007)

Using the materials of Samara State University of Economics in the period from 1931-2007 years the tendencies of the changes in time parameters and the regional factors of training the Doctors of Science and Professors are analyzed. The tendencies of decreasing the time parameters (the age of the lecturers at the moment of receiving the degree of the Doctor of Science, the title of Professor, the time period between receiving the degree of Candidate and Doctor of Science) and the growth of the importance of regional factors ( the native of this region, the graduate of the university of this region, final defence of the Doctor scientific paper in the Dissertational Council of the region). These tendencies, mostly positive, appeared in the last 20 years.

Email:	vestnik@sseu.ru

K.E. Papenkova, N.S. Ivashenko

USE OF THE METHOD QFD - QUALITY FUNCTION DEPLOYMENT FOR DEVELOPMENT OF ACTIONS TO IMPROVE THE COMPETITIVE POSITION OF THE ENTERPRISE

Use of QFD method for development of actions to increase the competitive position of the enterprise, on the basis of market research with the purpose of the maximum satisfaction of the requirements of consumers, is considered at production and at the minimal expenses of the manufacturer. This method allows the enterprise to connect most effectively with the requirements of the market and the opportunities for their best realization. Finally, construction of “houses of competitiveness” helps to concentrate attention that interests consumers and will most effectively involve them in purchase of production of the manufacturer.

Email:	vestnik@sseu.ru

S.V. Sarkisova

THE CHOICE OF OBJECTS AND THE ORDER REENGINEERING

Despite the fact that functional management is widely used it is a common knowledge that it causes a great number of problems. To solve these problems it is necessary to change the structure of the company and transfer to management that is oriented at production. Reengineering is very effective for harmonizing the business process.

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N.N. Sayapina, S.M. Khairova

THE PRESUPPOSITIONS FOR DEVELOPING THE COMPETITION IN THE MARKET FOR EDUCATIONAL SERVICES

The analysis of the theoretical aspects for forming and developing competition makes the basis for studying the competitive relations among the universities in the market for educational services. The paper analyses the processes how the competitive relations appear among the universities, their forms that influence the policy of university development.

Email:	vestnik@sseu.ru

Т.А. Starikova

THE SYSTEM OF MANAGING THE FINANCIAL RESOURCES IN JOINT-STOCK COMPANIES

The necessity in the systematic approach in managing the financial resources in joint-stock companies is proved. As a result the system of managing the financial resources of the joint-stock companies responsible for certain principals and able to increase the effectiveness of its activity is developed.

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А.S. Tokar, V.A. Fursov

THE METHOD OF CHOOSING THE PRODUCER OF TRANSPORT SERVICES

The authors examine the problems of choosing the producer of transport services. The methods of forming the marketing strategy that will make it possible to evaluate both quantitative and qualitative parameters are suggested.

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102

A.V. Shalifov

THE PRESUPPOSITIONS FOR REFORMING ORGANIZATIONAL AND ECONOMIC SYSTEMS OF THE TELECOMMUNICATION SERVICE COMPANIES

The paper analyses the factors on which the projecting of organizational and economic system depends. The way how the factors influence the organizational structure is shown: organizational and legal forms of the enterprise, the caliber of the enterprise, type of management and etc. The economies of different regions are examined.

Email:	vestnik@sseu.ru

109

I.A. Shvedova

STRATEGIC DEFINITION OF THE OBGECTIVES IN THE PROCESS OF DETERMINING THE GEOGRAPHIC CONFIGURATION OF BUSINESS OF THE INDUSTRIAL ENTERPRISES

The author suggests the methodical approach to evaluating the level of the balance of the company’s aims that it has while creating and developing the regional subdivisions and evaluating the degree of achieving these goals.

Email:	vestnik@sseu.ru

112

ECONOMICS