METHODS TO ASSESS CUSTOMER SATISFACTION LEVEL WITH ONLINE STORE SERVICES
The article illustrates the groups of factors and determinants to assess the consumer satisfaction level with online store services. The author represents the results of economic and mathematical analysis.
Keywords: online shop, customer satisfaction, services, e-commerce.
Anna N. Agafonova, Candidate of Economics, Associate Professor; Elena V. Shvetsova, Candidate of Economics, Associate Professor - Samara State University of Economics.