ADVERTISING CAMPAIGN AS AN ELEMENT OF MARKETING STRATEGY IMPLEMENTATION IN SMALL BUSINESSES
The article illustrates a sequence of development and implementation stages of an advertising campaign for small businesses in the structure of marketing strategy implementation.
Keywords: ad campaign, marketing strategy, advertising, small business.
Ivan A. Karpov, Candidate of Economics, Associate Professor; Alexander F. Kryachkov, Candidate of Economics, Associate Professor - Samara State University of Economics.