THE WAYS OF PROMOTING ICE-CREAM IN THE MARKET: RESEARCH TECHNIQUES


V.V. Burgat

The author suggests the research techniques of promoting ice-cream in the market. The system offers three main blocks: the block of analyzing outside environment, the block of choosing the strategic environment, the block of working out the campaign of ice-cream promotion. The given techniques can be used for promoting production in view of its features and regional market specificity.


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