QUANTITATIVE INDICATORS AS A METHOD OF STUDYING THE CULTURAL WELL-BEING OF THE POPULATION IN THE REGION (USING THE EXAMPLE OF MUSEUM BUSINESS)


Domnina S.V.

The author analyzes performance indicators of the museum as a component of the development of the regional system and the well-being of the population in the Samara region and the Russian Federation as a whole. The following indicators were analyzed: attendance of museums, the share of museums that have a website, the number of virtual museums, the number of acquired objects of the museum fund and modern museum expositions created as part of the modernization of the museum space, the number of exhibition projects that are equipped with digital guides, and etc. The assessment of museum business in the Samara region from 2008 to 2017 led to the following conclusion: the situation has not changed for 10 years: the region has occupied and occupies a position in the Russian Federation 60-61 places for attendance of museums (10th place in the Volga Federal District). At the same time, the value of this indicator is significantly lower than the average Russian level and the level of the Volga Federal District. The analysis of budgetary allocations under section 08 “Culture, Cinematography” for such activities of the “Heritage” sub-programme as “Development of Museums” and “Preservation, Use, Popularization of Historical and Cultural Heritage” was carried out. It should be noted that in the Federal budget in 2019, funding for these activities has increased significantly. In addition, from 2019 began funding for the federal project “Digital Culture”. This will increase the number of virtual museums, as well as exhibition projects with digital guides. Keywords: museum business, indicators of museum development, museum attendance in the region’s population, museum development in the region, financing of museum development, preservation, use, popularization of historical and cultural heritage, digital culture, virtual museum, public-private partnership, public participation. Highlights: the cultural component of the well-being of the population in the region and the development of the region as a whole is represented, along with other components, by the level of development of the museum business. The main indicators of museum development in the region are “museum attendance”, “share of museums that have a website”, “number of virtual museums”, “financing of museum development programs”; the development of the museum component shows that the Samara region ranks 61st among Russian regions and 10th among the regions of the Volga Federal District, which is significantly lower than the average Russian level and the Volga Federal District. However, financing within the framework of museum development programs, the preservation and promotion of cultural heritage sites, as well as the federal Digital Culture project provides significant opportunities for the growth of human capital development; proposed in the study measures for the further development of museum business in the Russian Federation and the Samara region (improving the quality of museum management; improving the efficiency of using budget funds in this area; developing public-private and public-state partnerships in the museum business; attracting investment in the process of preserving objects of cultural heritage; the development of public participation in the field of museum work, etc.) makes it possible to use museums more actively as a factor in the cultural component of the regional development, to build them into the leisure and tourism industry, increasing the investment attractiveness of the territory.

Svetlana V. Domnina, Doctor of Economics, Associate Professor, Professor of the Department of Land Management and Cadastres of Samara State University of Economics, Head of the Department of Management and Economics of Culture, Samara State Institute of Culture.


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