ORGANIZING EFFICIENT MANAGEMENT OF CLIENTS BASE ON THE BASIS OF MARKETING INTERACTION
The article represents the complex design on the basis of marketing relations concept that can increase the efficiency of interaction with all clients of the company. The peculiarity of this work is in the complex use and improvement of the existing methods, representing the toolkit of managing the clients base.
Anastasia A. Kryukova, postgraduate student of Volga State University of Telecommunications and IT.