Developing the creative potential of the company based on knowledge management
Abstract The main factors of the development of the creative potential of a modern company based on knowledge managementare considered. The relevance of this issue is noted, as well as the debatable content of the concept of "creativity", current trends in the management of human capital are indicated. The term "creative potential" is interpreted as a process of permanent self-development of the company`s personnel. It is noted that among the key qualities that determine the above-mentioned potential, there should be dominant competencies, organizational, absorbingand dynamic abilities of the company. It is emphasized that the formation of these qualities should take place within the framework of the knowledge management system (KMS) being created at the enterprise, the fundamental element of which should be the system of continuous training of employees of this enterprise. The result of such training should be at the first stage the transformation of the company into a self-learning company, and then, in the course of the maximum possible coverage of personnel with training, into an intellectual company. The competitiveness of such a company is determined by the sharply increasing opportunities for the accumulation and capitalization of knowledge. The most important structures that make it possible to implement the functions of accumulating and disseminating new knowledge in the company are training centers and corporate universities created at enterprises.
Keywords: creative potential, personnel, knowledge management, lifelong learning, self-development, competitiveness
Highlights:
♦ the essence of the concepts of "creativity" and "creative potential" is considered;
♦ the main qualities that form the creative potential of the company are identified;
♦ the importance of continuous training of personnel when creating a knowledge management system at an enterprise is substantiated;
♦ it is shown that the main direction of increasing the competitiveness of a company is its consistent transformation, first into a self-learning company, and then into an intellectual company.
Igor N. Ivanov, Lyubov V. Orlova - The State University of Management, Moscow, Russia