ECONOMICS |
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D.G. Bazhutkin | PRIORITY ROLE OF QUALITY IN PROVIDING PRODUCTION COMPETITIVNESS | It is possible to observe a great tendency of economic growth nowadays. However there are still problems with the competitiveness of national products. It is a well known fact that production quality and resources and energy capacity of production influence the production capacity a lot. All these factors should be implemented in all industry branches. The renewal of the main capital and production contribute a lot to the competitiveness of production capacity. | |
| 5 |
| 11 |
V.V. Burgat | THE WAYS OF PROMOTING ICE-CREAM IN THE MARKET: RESEARCH TECHNIQUES | The author suggests the research techniques of promoting ice-cream in the market. The system offers three main blocks: the block of analyzing outside environment, the block of choosing the strategic environment, the block of working out the campaign of ice-cream promotion. The given techniques can be used for promoting production in view of its features and regional market specificity. | |
| 16 |
| 19 |
S.L. Verbitskaya | EMPLOYEE LOYALTY - THE PROBLEM OF MANAGER’S COMPETENCE | This paper analyzes the problem of employee loyalty and confidence toward organization as one of the strategic directions in personnel marketing. The solution of this issue demands manager to be sufficiently competent and responsible. | |
| 25 |
A.V. Gaidenko | INVESTMENT MECHANISM OF INDUSTRIAL PRODUCTION DEVELOPMENT | The article examines the problem of choosing the fundamental priorities of Russia industrial policy. The author gives the arguments for choosing the aircraft industry as a technical and technological locomotive for national economy development. Special leasing program is presented, as investment mechanism of industrial policy, aimed at the increase of Russia economy potential, by means of developing the high-tech industry competitive both at domestic and international markets. | |
| 28 |
| 34 |
G.N. Grodskaya | THE PROBLEMS OF EVALUATING THE REGION’S INNOVATIVE COMPETITIVENESS | The article reveals the essence of the innovative region’s competitiveness and the main stages of its formation. The main problems of evaluating the innovative competitiveness in modern economic science and practice are analyzed. The most important issues of the complex research are considered. | |
| 39 |
N.V. Dyuvina | STRUCTURAL CHANGES IN RUSSIAN ECONOMY IN THE POST-INDUSTRIAL DEVELOPMENT PERIOD | The paper considers the process of forming the post-industrial society in Western countries. It was a consequence of the oil crises of the 1970s that resulted in significant oil price increase. The author proves the main structural changes that happened in these countries during the period of post-industrial development stage. The author reveals the main reasons why Russian economy lags behind the advanced countries on the way to post-industrial economic development. | |
| 46 |
A.A. Emelyanov, D.A. Emelyanov | INFORMAT|ION SUPPORT OF ANALYZING PRODUCTION PRIME COST | The article shows the role of succession and unity of information support by conducting prior, operational and final analysis of production prime cost, that, in it’s way, affect the appropriateness of the decisions made on the base of managerial decisions targeted at decreasing the production costs. | |
| 50 |
| 53 |
| 56 |
| 59 |
| 64 |
N.M. Kuzmina, S.V. Metlin | THE CHANGES IN SAMARA REGION UNEMPLOYED POPULATION:THE STRUCTURAL AND DYNAMIC ANALYSIS | The article is devoted to investigating the changes in the number of the unemployed citizens in structural and time limits. The statistical data on the number of the unemployed citizens of Samara region, as well as the distribution of the unemployed in age groups, the educational level and the ways of job hunting are submitted. Some certain recommendations focused on decreasing the unemployment are formulated. | |
| 69 |
| 75 |
O.G. Makarenko | THE PROBLEM OF FORMING THE CREATIVITY BY THE MANAGER | The article studies the problems of forming the creativity by the manger. The concept and the factors of successful activity are defined, the criteria and the technological aspects that contribute to the manager’s efficiency are suggested. | |
| 80 |
| 84 |
| 87 |
М.А. Мikheeva | THE CAREER OF THE HIGH SCHOOL LECTURER | The author analyses the career of high school lecturers using the SPSS 11.5 and Excel programs and the qualitative analysis of the results. The models of promotion and scientific career are developed, it is proved that the proper management of the scientific and pedagogical career can increase the competitiveness of the high school educational institutions. | |
| 91 |
V.А. Plekhanov | INNOVATIVE ACTIVITY IN CONSTRUCTION: PLANNING AND ECONOMIC EVALUATION | The article reveals the main factors of innovative activity in construction. The structure and the effectiveness of the innovative project investments are analyzed. The author gives examples of the ways of evaluating the capacity of innovative development of construction companies. | |
| 96 |
M.Y. Pogudaeva | THE FORMATION AND COOPERATION OF MARKET AND STATE INSTITUTIONS | The fundamental economic aspects of market and government interaction are concidered. The author conducts the comparative analysis of two economic institutions on the basis of scientific credos of various economic schools. The characteristic of ?the division of labor? between market and government in modern economy is introduced. | |
| 99 |
V.V. Popov | MODERN MEANS OF FORMING THE COMPANY’S IMAGE | The article considers the marketing tools of the company’s image design. The approaches to defining the image essence are analyzed, and modern instruments of its formation are allocated. | |
| 104 |
| 106 |
O.V. Semenchuk | FAMILY: FORMATION AND DEVELOPMENT STAGES THE DEMOGRAPHIC ASPECTS | The author singles out six stages in family formation and development and considers the legislative and normative base using the example of Samara region. All this contributes a lot to regulating family relations as well as the demographic consequences of family transformation. | |
| 108 |
N.M. Tyukavkin | LIGHT INDUSTRY IN REGIONAL ECONOMY | The article describes the current situation of the industry in the country, suggests the way out of the crisis, and shows the role of light industry in Samara region. | |
| 114 |
A.V. Freze | THE MARKET VALUE OF INDUSTRIAL ENTERPRISE: NEW APPROACH | The article considers three main approaches to evaluating the enterprise value: by the profit, by the cost and market methods and the disadvantages of their application. A new approach to evaluating the market value of the industrial enterprise is suggested using the example of “Management of small mechanization” Ltd. | |
| 119 |
I.V. Cherdantseva | REGIONAL FORECASTING MODELS: FORMATION EXPERIENCE | The article considers the problem of creating regional forecasting economic and mathematical models, discusses the advantages and disadvantages of the existing models, makes the conclusion about the necessity of making regional forecasts in Russia. | |
| 124 |
| 132 |
A.V. Yangirov, K.N. Yusupov | A.V. Yangirov, K.N. Yusupov | The methods of analyzing the reproduction potential of the region is considered. The author proves the necessity to evaluate the interpotential links that give valuable information for regional management. | |
| 135 |
PHYLOSOPHY, HISTORY, SOCIOLOGY |
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A.D. Yelyakov | SPAM AS A SOCIAL DANGER | The article examines the essence of spam and analyses its certain manifestation. The author considers social, legislative and technological ways of struggling against spam. | |
| 139 |
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