Economic sustainability and strategic competitiveness of an industrial enterprise
Abstract. In the current situation, characterized by unfavorable circumstances due to the introduction of numerous economic sanctions against Russia by the Western countries, the role of the competitiveness of an industrial enterprise in ensuring the strategic economic stability and increasing the economic potential is increasing. The article reveals the author`s understanding of the relationship and interdependence of the goal of maintaining and increasing the competitiveness with other main goals of an industrial enterprise, provides a new classification of types and levels of an industrial enterprise competitiveness, substantiates a criterion of the strategic competitiveness, reveals its relationship with the factors of formation and development of the ability to keep up and surpass competitors. Based on the synthesis of system, situational and resource-targeted approaches, the author`s methodology for assessing the strategic competitiveness of a machine-building enterprise has been developed, the testing results of which are described in the work. The study was conducted using the monographic method, methods of comparative analysis and modified analysis of hierarchies, computational-constructive and deterministic-limiting methods, the mix method (combining quantitative and qualitative estimates). The scientific and practical provisions given and substantiated in the article can be used in the industry for assessing the strategic competitiveness level, studying the life cycle of industrial enterprises, searching for reserves to increase their economic stability.
Keywords: industrial enterprises research, economic stability, strategic competitiveness, criterion of strategic competitiveness, factors of strategic competitiveness, level of competitiveness, economic potential of an industrial enterprise
Highlights:
♦ the full implementation of the strategic goals of survival and development of an industrial enterprise is inextricably linked with ensuring its economic stability, a key direction of which is the formation of the strategic competitiveness;
♦ the assessment of the strategic share of the enterprise in the markets is recognized as a natural criterion of the competitiveness; attempts to construct an integral criterion are impractical due to the low level of the reliability due to distorting effects;
♦ methods for assessing the actual and forecast (expected or potential) strategic competitiveness of an industrial enterprise should be differentiated;
♦ when interpreting the competitiveness levels of an industrial enterprise, the possibility of forming strategic profits should be taken into account;
♦ the methodology described in the article for assessing the strategic competitiveness based on measuring key components of the economic potential (production and commercial potentials) is suitable for practical use at the industrial enterprises when developing and implementing a survival strategy based on the increase in the economic sustainability leve.
Arkadiy S. Lifshits, Rozalia S. Ibragimova - Ivanovo State University, Ivanovo, Russia