Development of forms of food retail in the Kaliningrad region

The fundamental provisions of the Food Security Doctrine to ensure physical availability of food to the population are implemented through the development of various forms of retail. The general tendencies in economic development, digitalization, changes in consumer preferences, external factors affect the forms of retail in the forms of food retail in accordance with general trends in economic development, and the possibility of purchasing food products by different groups of the population depending on consumer habits regarding purchasing methods. As a result of retrospective and structural analysis of statistical data and aggregation of public opinion survey results, a shift in consumer preferences was revealed, expressed in a significant decrease in the share of market and fair trade. It should be noted the growth of retail chains and online food trading. Penetration of digitalization processes into the agricultural sector, including cooperation of agricultural producers through agro-aggregators. Despite the change in consumer habits, there remains a significant portion of the population that prefers traditional ways of purchasing goods in markets and fairs. In order to ensure physical availability of food for all groups of the population, support for market and fair trade, mobile commercial outlets continues despite their small share in the turnover. The Kaliningrad region is characterized by cooperation of local producers, the increase in the share of online trading in food products at a higher rate than the Russian average. In general, it can be concluded that the development of retail in the Kaliningrad region is in accordance with all-Russian trends with the features due to the exclave position of the region and limited market capacity.

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