Prospects for healthcare development in the context of global digitalization
Abstract. Digital technologies are being actively introduced in Russia, the federal projects and strategic initiatives are being implemented, the purpose of which is to achieve high digital maturity of healthcare. Large-scale introduction of digital technologies conceptually changes the healthcare system. The purpose of the article is to study transformation of the behavior strategy and competitive advantages of medical organizations due to informatization and digitalization of healthcare. The study used general scientific methods: the content analysis of the papers, monographs of the Russian and foreign authors, regulatory documents, methods of analysis and generalization. As a result of the study, it was revealed that before the start of the process of active healthcare informatization, the medical commercial organizations used a business strategy where revenue growth and market share were at the forefront. Informatization and digitalization of the healthcare system made it possible to unite all medical organizations into a single information system, which involves, unification and standardization of processes to a certain extent. As a result, medical organizations continue to use a business strategy, but are forced to ex-change information about a patient, competition between doctors for a patient actually disappears as well. Increasingly, the competitive advantage of medical organizations is: convenient applications for making an appointment with a doctor, ability to get a remote consultation with a specialist, access to large amounts of data.
Keywords: healthcare digitalization, digital technologies, competitive environment, behavior strategy, competitive advantages, medical organizations.
Highlights:
- informatization and digitalization of the healthcare system have enabled medical organizations to be integrated into a single information system;
introduction of digital technologies is changing the competitive environment, expanding the range of consumers of medical services, and influencing the behavior strategy of medical organizations in the market;
- the introduction of digital technologies enables convenient applications, remote access to medical services, and other competitive advantages.
Elena V. Shamalova - I.M. Sechenov First Moscow State Medical University of the Ministry of Health of the Russian Federation (Sechenov University), Moscow, Russia