Development of digital business ecosystems as a factor in transformation of corporate strategies and human resource management
Abstract. The article is devoted to the study of the impact of digital business ecosystems on corporate strategies and HR management in the context of digital transformation. A comprehensive analysis for ecosystem approach impact on corporate strategies and HR management is conducted. Particular attention is paid to changes in companies` business models and adaptation of HR processes within the framework of the business ecosystem approach. The main strategies for the development of business ecosystems are considered: Status Quo, ensuring scale, differentiation and focusing. Using the cases of Sber, Yandex, and MTS, the key types of strategies for the development of digital business ecosystems are identified. The article analyzes the influence of business ecosystems on corporate management and emphasizes the importance of flexibility in HR strategies and the formation of new employee competencies to maintain competitiveness. The processes of transformation of the HR function are considered: the transition to flexible forms of selection, adaptation and training of personnel, the formation of internal educational business ecosystems and the development of both digital and flexible employee competencies. It is shown that successful implementation of a business ecosystem strategy is impossible without rethinking the role of HR as a strategic partner of business. As a result, HR management becomes an integral element of the business ecosystem, ensuring its flexibility, scalability and sustainable development. The findings obtained can be useful for companies seeking to adapt to the realities of the digital economy in order to build sustainable growth models based on a business ecosystem approach.
Keywordds: digital business ecosystems, corporate strategies, human resource management, flexible competencies, digital platforms, network effects, platform model, value co-creation, business agility, customer focus.
Hightlightts:
- digital business ecosystems represent a new stage of technological development, uniting organizations, users and digital platforms for value co-creation, as confirmed by their significant contribution to global GDP;
- corporate strategies are evolving in the context of digital business transformation, moving from traditional models to business ecosystem ones, which allows companies to expand the range of their services, strengthen customer focus and use network effects;
- human resources (HR) management is significantly transformed in business ecosystem companies, adapting to the new requirements of the digital economy by proactive recruitment, continuous training and integration of digital technologies in order to improve business efficiency.
Dmitry V. Bikbaev, Tatyana N. Shushunova, Tatyana A. Shpilkina - D.I. Mendeleev Russian University of Chemical Technology, Moscow, Russia