Digital transformation in staff training as a factor in preserving the human resources potential of the regional economy
Abstract. Located between the two NATO and EU countries - Poland and Lithuania - the Kaliningrad region has become Russiaёs most vulnerable region in the sanctions war. The regional economy has to change taking into accountthe factor of regional budget deficit, changes in logistics flows and bank rates. The deficit affected not only the budget of the region, but also personnel. Finding and retaining professional specialists to ensure the competitiveness of companies has become one of the main challenges in regional business. In this context, the training of employees as a factor for staff retention is one of the priority areas of labor market development, especially small and medium-sized enterprises in the region. The article is devoted to digital technologies in the field of training personnel, rapidly replacing traditional training. The use of digital technology allows an organization to automate a lot of personnel-related tasks in a context of limited financial resources, as well as to develop.
Keywords: personnel shortage, sanctions, digital technologies, construction platforms, chatbot, staff, qualified employees, online learning.
Highlights:
- in recent years, there has been a growing interest in using design platforms in staff training, especially in small and medium-sized businesses, where there is no financial opportunity, as in large companies, to conduct face-to-face training;
- digitalization of training has a number of advantages: it improves skills in a certain aspect of staff activities; it is accessible to all categories of employees; it is familiar to the modern generation; it saves money for the organization; it individualizes the learningtrajectory; design platforms do not require programmingand make it possible to customize trainingfor a specific organization;
- taking into account the realities in which a lot of organizations in the region exist today, the digitalization of education has prospects for further development.
Marine Zh. Kirakosyan - Institute of Industrial Economics and Management, Kaliningrad State Technical University, Kaliningrad, Russia