Electronic price tags in retail: advantages and limitations
Abstract. One of the basic rights of consumers is the rightto information, which also implies familiarizing the buyer with the price of the product, carried out with the help of price tags attached to the product or located next to it. The article investigates the key legislative norms governing the use of price tags in retail trade in the Russian Federation. The organizational, technical and economic advantages of using electronic price tags in traditional retail are considered, and the technical solutions offered on the market in this area are considered. There is a gradual shift away from the use of traditional price tags towards the use of electronic media, which are increasingly used by trading enterprises of various types and formats. Significant onetime costs for the purchase of price tags, for the introduction of technology within a separate trading company, and for subsequent maintenance of the information system have been identified as the main constraint on the use of electronic price tags. Other obstacles to the wider use of electronic price indicators in modern conditions are considered. The practical aspects of the joint use of dynamic pricing methods and electronic price tags in traditional retail are studied. It is noted that electronic price tags are a necessary condition for the successful use of dynamic pricing in retail trade.
Keywords: electronic price tag, retail, dynamic pricing, consumer rights.
Highlights:
- the use of electronic price tags in retail has many advantages;
- the introduction of electronic price tags faces a number of technical and economic constraints;
- the use of electronic price tags in combination with dynamic pricing in retail trade will improve the economic performance of trading enterprises.
Stanislav G. Kholmovsky - Baikal State University, Irkutsk, Russia