Organizational transformation management in the context of improving the company`s corporate strategy
Abstract. The article investigates specific features of organizational changes in the field of intracorporate communications through the adjustment of organizational culture. The important role of organizational transformation management in the course of adjusting the corporate strategy of the company is noted. The results of diagnostics of the organizational culture of two MICE industry companies are presented.
Keywords: organizational transformations, organizational culture, internal corporate communications, corporate strategy.
Hightlightts:
- managing organizational transformations at the level of organizational culture is no less important for small teams than for representatives of medium and large businesses;
- a strong organizational culture, the values and provisions of which are known and shared by the majority, allows you to manage and lead the company towards established goals with less need to rely on internal regulations;
- problems of internal corporate communications can have a negative impact both on the functioning of the company as a whole and serve as an additional stressful source for employees; their elimination is necessary for the further implementation of the adjusted corporate strategy of the enterprise;
- the implementation of organizational transformations in the field of internal corporate communications is possible with the use of modern technologies based on generative and/or discriminative models (depending on the tasks of employees).
Artam V. Kutuev, Alexander E. Potapov, Sergey A. Ryzhov, Elena P. Troshina - Samara State University of Economics, Samara, Russia