On the issue of the impact of an enterprise`s reputation on its financial stability in the digital economy when working on marketplaces
Abstract. The article investigates a model that substantiates the relationship between the reputation of an enterprise and its financial stability. The improvement of the system assessment of the coefficient of financial stability of an enterprise in the context of the specifics of its work on marketplaces in the digital economy is being carried out. The expediency of using an assessment of the financial stability of an enterprise based on its business reputation is substantiated. An assessment of the financial stability of the enterprise was carried out, taking into account the influence of its reputation on it, and the existence of a link between the reputation of the enterprise and the level of its financial stability in the conditions of work on marketplaces was established.
Keywords: enterprise reputation, digitalization, economic efficiency, intangible resource, stakeholder, counterparty, marketplace.
Highlights:
- financial stability is a condition of an enterprise in which there is a stable excess of income over expenses and effective use of available funds to ensure an uninterrupted process of production and sale of products (works, services);
- an economic model of the impact of the company`s reputation on its financial stability has been formed;
- the author`s model helps to increase the level of financial stability without additional costs.
Yevgenia V. Dmitruk - Synergy University, Moscow, Russia