Simagina S.G., Srebnova I.V. Comparative analysis of web analytics services and development of an algorithm for their expanded functioning based on domestic solutions
Abstract. This article provides a comparative analysis of popular web analytics services, identifying differences in their functionality, user interface and other basic characteristics. An option for improving the service by introducing the possibility of conducting correlation and regression analysis and building a dashboard with indicators based on this analysis is considered, and an algorithm for the functioning of the service is presented, which includes optimization of the functionality of the service, advanced analysis capabilities with the data obtained from the Yandex.Metrica service.
Keywords: web analytics, marketing, website, interface, users, algorithm.
Highlights:
- identifying differences between web analytics services;
- developing improvements to analysis;
- algorithm for introducing improvements to the existing service.
Svetlana G. Simagina, Inna V. Srebnova - Volga Region State University of Telecommunications and Informatics, Samara, Russia