Creating the business model to improve the management of the financial stability of an enterprise in the context of digitalization
Abstract. The article proposes the author`s business model, built using the MS Excel program - the "Developer" tab and intended for targeted management of the financial stability of an enterprise, as well as the results of its application. To increase the stability of the financial condition of the organization and reduce risks, it is proposed to calculate a three-component indicator of the type of financial situation, using data from the financial statements of the enterprise and optimized values obtained using controls. It is proposed to monitor financial indicators based on the template proposed in the business model with built-in macros. Based on the results obtained, a conclusion is drawn about the financial condition of the enterprise, and forecasts are made with optimized values of the financial stability criteria. The author`s business model of financial analysis allows us to reduce environmental uncertainty, increase the accuracy of forecasts, and also reduce the labor intensity of accounting, which is so important in the context of digitalization.
Keywords: financial stability, enterprise, business model, optimization, uncertainty, digitalization.
Highlights:
♦ financial stability is an important indicator of financial management of enterprises in the context of digitalization, which has an impact on their competitiveness;
♦ the business model was formed, built using the MS Excel program - the "Developer" tab and intended for targeted financial management of enterprises;
♦ the author`s business model for improving financial stability management allows us to reduce environmental uncertainty, increase the accuracy of forecasts, and reduce the complexity of accounting in the context of digitalization.
Elena V. Dolzhenkova - Ural Federal University, Ekaterinburg, Russia