Sharing economy as a driver for the social entrepreneurship development
Abstract. Sharing economies and social entrepreneurship appear to be new and effective models of socio-economic development based on a more rational use of resources. The purpose of this study is to substantiate the application of the potential of the sharing economy in social entrepreneurship. Based on the analysis of scientific sources, it is shown that the point of joint development of the sharing economy and social entrepreneurship is sustainable development. Based on a case study analysis, the experience of using sharing economy tools at the each stage of the implementation of social entrepreneurship is presented. The analysis presents digital platforms and projects that can be used for attracting resources, joint production, as well as the sale of goods. During the discussion, key aspects of the formation of a digital ecosystem of social goods and services are described, and the need for a flexible and quickly adaptable institutional environment is outlined. The practical significance of the results obtained lies in the possibility of applying the presented results for the social environment development and creating conditions for the creating digital inclusive environment.
Keywords: sharing economy, social entrepreneurship, case study, ecosystem, digital technologies, crowd-funding.
Highlights:
♦ social entrepreneurship and the sharing economy can be considered jointly, due to their focus on sustainable development;
♦ sharing economy tools can be used at various stages of the process of creating social goods;
♦ based on the analysis of the case-study, it can be conclude that there is successful experience in using the sharing economy for the development of social entrepreneurship.
Anna Y. Veretennikova, Ksenia M. Kozinskaya - Institute of Economics, Ural Branch of the Russian Academy of Sciences, Ekaterinburg, Russia