System-process approach to the analysis of digital consumer behavior of households
Abstract The article investigates a system-process approach to the analysis of consumer behavior in the context of digital transformations as a multifunctional economic system. The purpose of this approach in the analysis methodology is to identify patterns that stabilize the functionality of the consumption system in the digital economy for the stability and well-coordinated interaction of coupled systems with a unidirectional development vector. Within the framework of this research, based on the study of the perspectives of the system analysis of structures of economic systems, an algorithm of the system-process approach for analyzing the behavior of digital consumers has been developed.
Keywords: digital consumption, digital economy, system-process approach, consumer behavior, threats of digital consumption, consumer behavior trends.
Highlights:
♦ system economic theory involves the structuring of economic systems depending on the spatial and temporal localization of their elements; this approach can be used at any economic level, including in relation to households;
♦ taking into account the determining influence of information technologies on the structuring of morphological features of economic systems of different types, we consider it necessary for the system-process perception of consumer behavior in the digital economy to supplement it with another one — informational one, reflecting the nature of the redistribution of data and information circulating in the market;
♦ the system-process approach to the analysis of digital consumer behavior focuses on the interaction between various components in the decision-making process by consumers and how they function together as a single system, on the basis of which it is possible to develop an algorithm of a system-process approach for analyzing the behavior of digital consumers.
Lenar N. Safiullin, Amina I. Sakhbieva - Institute of Management, Economics and Finance of Kazan (Volga Region) Federal University, Kazan, Russia