The main approaches to the content of the investment attractiveness of the region and the management of investment projects of industrial enterprises
Abstract. The article highlights the issues of management of investment projects of industrial enterprises, highlights factors affecting the development of the region, investment attractiveness and investment activity. The purpose of the study is to consider the investment attractiveness of the region from the perspective of the implementation of investment projects at industrial enterprises, their relationship with economic and geopolitical factors affecting their effective development.
Keywords: investments, investment project, investment activity, industrial enterprises, investment attractiveness, development of the region.
Highlights:
♦ the investment attractiveness of the region can be assessed from the point of view of the distribution of investment resources in the industrial enterprises of the region;
♦ three main approaches to the content of the investment attractiveness of the region are identified;
♦ the development of an investment project can be considered as a key moment in the investment activity of an industrial enterprise.
Oksana E. Startseva - JSCo «RZD», Samara, Russia, Olga A. Bulavko - Samara State University of Economics, Samara, Russia