Creative industries as a factor of sustainable development of the region (by the example of the Samara region)
Abstract. The article shows the influence of creative industries development on the sustainability of the regional development. The perspective development of creative industries in the region (on the example of the Samara region) has been assessed and the following perspective spheres of creative industries have been revealed: activities in the field of architecture, engineering and technical design, activities in the field of computer software development, advertising activities. The development problems of creative spaces in the Samara region were revealed: the failure to use the creative resource as a resource for the development of the business sector; the lack of a regulatory framework in this area; problems associated with the protection of the intellectual property rights and commercialization of the intellectual activity results; the dispersion of creative human capital; insufficient investment in the creation of intangible assets; the uneven distribution of creative objects; the lack of a comprehensive program for the development of creative spaces in the urban agglomeration. The public policy tasks in the development of creative industries and creative real estate are defined: the creation of an enabling environment for the development of creative entrepreneurship; improving the education system in this area; increasing the capitalization of intangible business assets; preservation of historical, cultural heritage, revival of folk crafts; promotion of creative clusters and spaces; development of a comprehensive program for the development of areas adjacent to creative properties; development of working schemes for the involvement of financial resources.
Keywords: creative industries, creative spaces, development problems of creative industries, public policy objectives in the development of creative industries, creative entrepreneurship
Highlights:
♦ creative industries are factors in the development of a region, as they affect the development of neighboring areas, the real estate market, improving the standard of living and the quality of life;
♦ factors contributing to the increase in the value of creative real estate were identified: infrastructure, consumer, human factors, the factor of the permitted type of the land use, property factor, the factor of transport and pedestrian accessibility, the presence of cultural and historical heritage, the urban development factor;
♦ on the basis of the modified formula for assessing the prospects for the development of creative industries in the region proposed in the study the promising areas of creative industries in the Samara region have been identified;
♦ the problems of creative spaces development in the Samara region have been revealed and the tasks of the public policy in the field of creative industries and creative real estate have been defined.
Oleg V. Domnin, Svetlana V. Domnina - Samara State University of Economics, Samara, Russia