Sources of formation of an innovative development strategy for industrial enterprises in the conditions of uncertainty
Abstract. The paper investigates features of the formation of an innovation strategy implemented by industrial enterprises in the modern economic environment, complicated by various global challenges and threats in politics and economics. In order to significantly enhance the effectiveness of the innovation activity, the essence of the macro- and micro-changes that are taking place is considered, which makes it possible to systematize them by dividing into internal and external components. The latter should include transformation processes in the global markets, the internal ones - the conditions prevailing in the domestic market with regard to the support of productive forces. Innovation planning should be linked to the results of their manifestation for the strategic period, and appropriate alternative strategies should be developed. The research used methods of synthesis, econometric analysis, meaningful interpretation of financial and economic activities in the field of innovation management of production systems. The purpose of this study is to identify important sources of formation of an innovative development strategy that is necessary to ensure increased efficiency of enterprises of modern domestic engineering, in the context of the revision of traditional paradigms of the market industrial policy, ensuring the technological sovereignty and wide import substitution. Identification of priorities, improvement of research methods will make it possible to develop an innovative strategy of the enterprise more reasonably, to determine the most promising directions of its formation and implementation in the modern conditions of uncertainty. The scientific novelty lies in the substantiation of new methodological approaches, the study of key factor conditions, tools and organizational and methodological approaches for the development of innovative strategies of industrial enterprises that create fixed assets for other industries. As a result, the main directions of improving the work on the formation of innovative strategies of industrial enterprises are determined, they include generalizing and providing tools, identifying priorities, organizational and methodological support for scaling the results of innovative activities.
Keywords: innovation strategy, uncertainty, investment, industrial enterprise, environmental conditions, factors, methods
Highlights:
♦ currently, the innovative activity is at the heart of the development strategy of an enterprise as a whole, allows it to ensure its competitiveness and at the same time significantly accelerate the growth rate of the country`s economy, transfer it to an intensive development regime, ensure the technological sovereignty;
♦ given the sufficient length of time required for the practical implementation of innovations and investment projects in the industry, it is necessary to take into account their risky nature, an innovation lag, and the ambiguous degree of their success, which forces the development of appropriate alternative innovation strategies;
♦ to improve the work on the formation of innovative strategies of industrial enterprises, it is necessary to consider generalizing and supporting tools, identify priorities for the import substitution and increasing exports of high-tech products, conduct the organizational and methodological support for the implementation of innovative projects of a machine-building enterprise to reduce risks and scale new technical solutions.
Alexey V. Streltsov, Gennady I. Yakovlev - Samara State University of Economics, Samara