Methodology for assessing the competitiveness of trading enterprises
Abstract. The problem of managing competitiveness of a trading enterprise is becoming particularly relevant in the context of diversification of logistics supply chains for goods caused by sanction restrictions, digital transformation of business models and business processes. In this regard, there is a need to improve methodological approaches to assessing the competitiveness in the trade. The article presents the author`s assessment of the competitiveness of a trading enterprise based on the study of theoretical and practical research in this field. Based on marketing, process and integral approaches, a methodology for assessing the competitiveness of a trading enterprise is proposed, the core of which is the effectiveness of the (main) business processes support in the trade. A system of indicators for assessing the competitiveness of a trading enterprise by groups of resources, results, with the allocation of digital indicators has been formed and supplemented. The weighting values of integral assessments of the business processes such as "purchase of goods", "packaging and storage of goods", "sale of goods", "delivery, after-sale service" were determined in the course of this research. Based on them, a general integral indicator of the competitiveness of the main business processes for a trading enterprise was proposed. The results of the study can be used in the activities of trading enterprises in assessing the competitiveness, comparing with competitors, developing strategic and tactical decisions, including improvement, reengineering, designing new business processes.
Keywords: competitiveness assessment, the system of competitiveness indicators, integrated assessment, the main business processes of a trading enterprise
Highlights:
♦ assessment of the competitiveness in the context of digital transformation is considered as a process of monitoring and calculating indicators of a trading enterprise both by the external conditions of the business activity and by business processes, resources and obtained results, in order to identify problems in a timely manner and develop effective management solutions;
♦ an integrated assessment of the competitiveness of the main business processes of a trading enterprise takes into account key performance indicators, allows you to identify advantages and disadvantages in order to improve service relationships with suppliers, buyers and service organizations;
♦ the correlation and regression analysis of the criteria made it possible to establish the degree of importance of the main business processes of a trading enterprise in the integrated assessment of competitiveness, and the value of the integral indicator serves as a guideline for improvement, reengineering, design and formation of new business processes.
Ekaterina V. Belonogova, Tatiana I. Berg, Anna V. Churaeva - Siberian Federal University, Krasnoyarsk, Russia