Viral marketing as company promotion instrument
Abstract. The article deals with the modern approach to solving marketing issues such as promotion and competitive advantage development by force of viral marketing. Specific features of viral marketing, its key idea as one of the most unusual ways to promote company and its product are investigate.
Keywords: marketing, viral marketing, competition, advertising
Highlights:
♦ description of the economic essence and main functions of viral marketing;
♦ identifying advantages and disadvantages of viral marketing as an organization promotion tool;
♦ research of using viral marketing`s modern methods to promote the organization.
Ekaterina S. Smolina, Nikita S. Parisenkov - Samara State University of Economics, Samara, Russia