Investment potential of the creative cluster as a strategic vector for the development of the tourism and hospitality industry in the region
Abstract. Today in the Russian Federation, special attention is paid to issues of a comprehensive study of possibilities for developing a competitive creative cluster in the tourist territory using its natural and cultural values. The Samara region has a significant natural, historical and cultural potential for the development of tourism. An active socio-economic policy is being implemented which makes it possible to increase the investment attractiveness of the region and effectively implement investment projects. The attraction of capital for the development of tourist infrastructure and the implementation of creative projects of the cluster is carried out mainly through private sources. In these circumstances, the creation of a creative cluster for the development of tourist activity in the region is designated the most perfect. The purpose of the study is to analyze the investment potential of the creative cluster in the context of the strategic development of the tourism sector of the region. The methods of system, economic-statistical, abstract-logical, comparative analysis, graphical and tabular analysis were used in the work. The results of the study are aimed at developing strategic directions for the development of a creative cluster in the Samara region.
Keywords: creative cluster, tourism and hospitality industry, development vector, region, investment potential, strategic directions, the Samara region
Highlights:
♦ the concept of a creative cluster, its role in the strategic development of the tourism and hospitality industry of the region are defined;
♦ problems and prospects of attracting investment for the development of creative clusters are identified on the example of the Samara region;
♦ an assessment of the investment potential of the creative cluster "Merchant Yekaterinovka" within the boundaries of the specially protected natural territory "Vasilievsky Islands" of the Bezenchuksky municipal district of the Samara region is given;
♦ strategic directions of investment activities for the development of a creative cluster in the region have been developed.
Natalia V. Polyanskova - Samara State University of Economics, Samara, Russia, Galina I. Belyaeva - Samara State Technical University, Samara, Russia