Marketing and sustainable development of small towns of the Republic of Tatarstan
Abstract. Based on the analysis of the approaches of various researchers to the interpretation of the concept of "sustainable development", the article concludes that, speaking about the sustainable development of territories, it is necessary to consider first of all two basic aspects: the requirement of environmental and socio-economic sustainability. Speaking about the marketing aspects of sustainable urban development, the authors of the article propose an algorithm for studying various components of the development of the territory and a reasonable choice of its development strategy. According to this algorithm, the article analyzes such cities of the Republic of Tatarstan as Almetyevsk, Bolgar, Nizhnekamsk. The results of the analysis show that for the selected research objects it is necessary, first of all, to pay attention to the implementation of the infrastructure marketing strategy. This will create comfortable conditions for city residents and attract tourists and workers to increase the competitiveness and efficiency of the use of mountain resources. The issue of the development of small towns in Russia is especially relevant in the current epidemiological situation, since in conditions of limited tourist destinations, Russians are looking for new, unique and interesting options for organizing recreation.
Keywords: sustainable development, marketing of territories, small towns, sustainable development goals
Highlights:
♦ the basic foundations of the sustainable development of the region are the formation of environmental and socio-economic sustainability;
♦ the main strategy for the development of the territories of small towns is the infrastructure strategy, which is aimed at stimulating economic, cultural and creative potential;
♦ the selection of a regional development strategy is preceded by the collection of an analytical base characterizing various aspects of the region`s life.
Anastasiia L. Beloborodova, Roman B. Palyakin, Anna V. Shafigullina, Institute of Management, Economics and Finance of Kazan (Volga region) Federal University, Kazan, Russia