Management of changes in the internal environment of the spa industry as a driver of economic development
Abstract. The relevance of the chosen research topic lies in the active expansion of the spa industry segment on the services market with the aim of economic growth and development of the organization. The expansion of services requires active intervention and changes in the internal environment of the organization, which, in turn, becomes a driver of development and economic growth. In this article, the author examines the practice of managing intra-organizational changes in the spa industry contributing to an increase in the economic results of the activities of individual organizations in the spa industry, as well as replenishing the regional budget. The author has identified and clarified specific zones of changes in the organizations of the spa industry. The driving and restraining forces in the implementation of changes in the internal environment of the organization of the spa industry have been determined. An analysis of the problems of introducing changes in the spa industry was also carried out. 9 zones of organizational changes in the spa industry were identified and studied, including optimization and increase in profitability, algorithms and service protocols, disinfection mode and the spa specialist`s responsibility for safety procedures, growth levels and values, incentives, features of interpersonal relationships in teams spa industry, psychology of sales in the organizations of the spa industry, legal aspects of the spa industry, automation, digitalization, technology, CRM, technical specialists. A program and measures have been developed for the implementation and management of changes in the internal environment of the spa industry organizations, which contribute to economic development.
Keywords: economics of spa industry organizations, management of spa industry organizations, change management
Highlights:
♦ zones of changes in the organizations of the spa industry were clarified;
♦ the elements of intra-organizational changes in the spa industry have been identified;
♦ a program of change management in the organizations of the spa industry "Changes in the internal environment of the organization of the spa industry" is developed.
Lyudmila S. Petrik, Volga State University of Physical Culture, Sports and Tourism, Kazan, Russia