PLATFORM ECONOMY AS THE CORE OF THE DIGITAL ECONOMY: REVIEW OF SCIENTIFIC SCHOOLS AND RANKING OF ITS SUBJECTS
This article raises the topical issue of determining the place and relationship of the digital and platform economies. Every year, new research institutes, initiatives, and ratings appear that explore platform companies and their platform business model. The main research directions of foreign and Russian research centers, initiatives that devote their research to the platform economy, platforms and platform business models are considered and systematized. The author solves the task of analyzing the works devoted to the platform economy, determining the formation level of theoretical understanding and explaining the legality of considering the analyzed term as a definition of a system of relationships and a component of a digital economy. The review and critical evaluation of international ratings of the platform economy subjects - platform companies. The instrumental and methodological apparatus of the research is based on the use of qualitative analysis with the application of observation and measurement, a systematic approach, methods and methods of grouping, generalization of theoretical and factual material, modeling and tools for graphical interpretation of conceptual dependencies.
Keywords: platform economy, digital economy, platform companies, platforms. Highlights:
♦ systematized information about leading research centers and initiatives for the study of platform economics, platform companies and platform business models;
♦ the level of formation of the theoretical understanding of the term "platform economy" is determined and the author`s definition of the platform economy is proposed;
♦ a comparative analysis of the functionality and methodological basis of international ratings of platform companies has been carried out.
Milena M. Balanova, postgraduate student of Rostov State University of Economics (RINH)