EVOLUTIONARILY STABLE STRATEGIES OF ECONOMIC BEHAVIOR
Modern science proceeds from the fact that the basis of economic behavior is volitional «controllability», i.e. awareness of the possible consequences of one`s action/inaction by a person, on the basis of which the most effective behavioral models, common in a particular socio-cultural community, are formed from the position of satisfying one`s needs. This article analyzes the theoretical and practical properties of understanding evolutionarily stable strategies of economic behavior, which at a subconscious level determine the further development of economic relations.
Keywords: economy, evolutionarily stable strategies, strategic process, external and internal environment, system, need, society, consistent patterns, science, competence, level, implementation.
Highlights:
♦ evolutionarily stable strategies of economic behavior are based on evolutionary processes -from the lowest to the highest and on horizontal economic development - from simple to complex and are implemented according to the emerging socio-economic situations;
♦ the development and formation of new evolutionarily stable strategies of economic behavior should be considered as the main priority directions of the evolutionary economy;
♦ when forming new evolutionarily stable strategies of economic behavior, it is recommended to take into account the orientation of economic entities to the development of competition, which is the product of action, in most of the subconscious socio-biological behavior programs.
Natalia V. Nikitina, Candidate of Economics, Associate Professor of the Department of Economics, Organization and Strategy of Enterprise Development.; Farkhod A. Makhmudov, Postgraduate Student. - Samara State University of Economics.