SOCIAL TOURISM AS A DRIVER FOR THE DEVELOPMENT OF AN INCLUSIVE ENVIRONMENT OF HOTEL ENTERPRISES
The article analyzes activities of hotel companies that form an inclusive environment and are focused on the provision of social services. The authors have created a checklist that allows you to conduct a kind of audit of the readiness of a hotel room to accept customers with disabilities. Ready-made solutions for the arrangement of an inclusive environment of hotel rooms for persons with hearing impairment are given. The economic advantages of creating an inclusive environment for a hotel company are identified, and the necessary investments for the implementation of the proposed project are evaluated.
Keywords: economy of the hotel enterprise, inclusive environment, competitiveness of hotels, accessible environment, social tourism, investments in the creation of an inclusive environment in the hotel sector. Highlights:
♦ the concept of "social tourism" as a factor in the development of the hotel business is considered;
♦ the article describes the activity of the hotel enterprise in terms of quantitative and qualitative indicators;
♦ recommendations for the development of an inclusive environment in the hotel are developed on the example of the organization of service for guests with hearing impairment.
Petrik Lyudmila Sergeevna, Candidate of Economic Sciences, Associate Professor, Head of the Department of Service and Tourism.; Gabdrakhmanova Zalia Zabirovna, master`s student. — Volga Region State Academy of Physical Culture, Sports and Tourism, Kazan.