METHODICAL APPROACHES TO MANAGEMENT OF INNOVATIVE DEVELOPMENT OF HOTEL ENTERPRISES
The article presents the results of the analysis of current trends in the development of technologies in the field of hospitality, as well as related problems. The authors classify innovations taking into account their place and role in the activities of funds investment. The main obstacles to the introduction of innovations in the hotel sector are analyzed. Special attention is focused on the development of systematic methodological approaches to the innovative development of the hotel. Keywords: innovative technologies, hotel, innovative development, pandemic, the field of hospitality. Highligh ts:
♦ features of technological development of the hotel services market are defined;
♦ the criteria for classification of innovative technologies in the hospitality sector from the point of view of their practical application are substantiated;
♦ an algorithm for implementing innovative technologies in a hotel enterprise has been developed;
♦ a methodological complex is proposed for the development of a comprehensive program of the hotel technological development.
Olga N. Perezhogina, Candidate of Economics, Associate Professor of the Service and Tourism Department of the Volga Academy of Physical Culture, Sports and Tourism, Kazan.