CONCEPT OF CREATING A TOURIST AND RECREATIONAL CLUSTER IN THE SAMARA REGION
The research is devoted to the current problem of domestic tourism development in the Russian Federation. Tourism and recreation clusters are an innovative form of development of the tourism industry in the region. Their functioning is based on a synergistic effect on related sectors of the economy, which, in turn, allows for activation of economic processes in the region as a whole. Thus, there is a need to generalize a unified approach to the formation of a model of a tourist and recreational cluster in the region. The purpose of the study is to analyze and develop a concept of the tourist and recreational cluster development in the region. In the course of the research, methods of strategizing and forecasting, quantitative and qualitative data analysis, marketing research, online surveys, and investment analysis were used. The Samara region was the object of research, in particular, the creation of the tourist and recreational cluster "Samara Luka" on its territory. The article shows the concept of creating a tourist-recreational complex "Samara Luka" in the Samara region, for the formation of which a marketing research of tourist opportunities of the national Park "Samarskaya Luka" was conducted. It also defines socio-economic effects from the creation of the tourist and recreational cluster, and a model of its functioning.
Keywords: cluster, tourism and recreation cluster, tourism, concept, socio-economic development, Samara region, model, marketing research, innovation in tourism.
Highlights:
♦ the tourism and recreation cluster is an innovative form of tourism development in the regions of the Russian Federation and has the potential of creation a synergistic effect for the development of the economy;
♦ the most attractive tourism on specially protected natural areas is ecological, active, health, culture-related, and water tourism;
♦ the concept of creating a tourism and recreation cluster includes a mechanism of interaction between the main participants: the state, business, science and education, and society. The analysis of the social and economic effect for all subjects was carried out in the context of the main directions.
Natalia V. Polianskova, Candidate of Economics, Associate Professor, Acting Head of the Regional Economics and Management Department of Samara State University of Economics.