CONCEPTUAL BASES OF RETAIL TRADE DEVELOPMENT IN MODERN CONDITIONS
Retail trade is currently undergoing a number of changes due to transformational processes in the economy as a whole and changes in consumer preferences. These changes are associated with the active development of modern information technologies, as well as with the coronavirus pandemic. In this regard, it becomes relevant to study the current state and directions of retail trade development, which determines the purpose of this article, which is to identify the main trends and conceptual foundations of retail trade development. To achieve this goal, it is necessary to solve tasks, including: analysis of the state of retail trade in the context of the coronavirus pandemic; identification of the main technologies used in retail trade; identification of the concept of retail development; formulation of principles for the retail trade implementation. To achieve the goals and objectives of the research, general scientific and private scientific methods were used. As the main result of the research, it can be noted that the concept of retail development is to integrate online and offline retail and form a single smart shopping space.
Keywords: retail trade, digitalization, smart technologies, smart retail space, online commerce, omnichannel, personalization, concept.
Highlights:
♦ the article considers the state and trends of retail trade development in the context of the coronavirus pandemic in Russia and the world;
♦ established the conceptual basis for the development of retail trade;
♦ the principles of retail trade development in modern conditions are formulated.
Natalia V. Ivanova, Candidate of Economics, Associate Professor of the Commerce, Service and Tourism Department at Samara State University of Economics.