INFLUENCE OF DIGITAL ECONOMY ON THE FIELD OF SERVICES
The relevance of this study is due to significant changes in the nature and form of interaction of participants in the digital economy. The service market is of particular interest from the point of view of speed and depth of transformation, a new level of quality of which ensures the effective functioning of both individual representatives of digital society and the macro level, which is manifested in the growth of socio-economic indicators of the country as a whole. Despite the high degree of knowledge of digital economy transformation in Russia and the world as a whole, the service sector that most actively and efficiently makes the transition to a digital platform deserves special attention in terms of identifying the features of transformation, problems and development prospects in information society. The service sector in the digital economy is represented by a system of relationships between subjects of various industries and areas of activity in the electronic environment for the provision of various types of services to achieve both individual functioning efficiency of the individual entity and the welfare of digital society as a whole. The emergence of new types of services and transition of traditional services to the digital format contribute to achieving greater customer satisfaction with the quality of the services provided, accelerating and optimizing business processes of their manufacturer, which form a high degree of customer loyalty of their services and, as a result, stable market positions. The system of relationships of digital society participants in providing services, considered by the author, can form a scientific and practical interest in opportunities that can be extracted from a different level of quality of service interaction and determine the most urgent research issues in this area.
Keywords: service, digital economy, e-government, entrepreneurship, consumer, information and communication technologies.
Highlights:
the main impact of the digital economy on the service sector was highlighted;
a model of inter-subject interaction in providing services in the digital economy was presented;
the effect obtained by manufacturers and consumers of services in the context of the digital economy was described.
Denis V. Yurenkov, post-graduate student of the Department of Commerce, Service and Tourism, Samara State University of Economics.