PROVISION OF HALAL SERVICES AT THE HOTEL: FEATURES OF THE RUSSIAN MARKET
The practice of providing halal services in the global hospitality industry and in tourism is developing rapidly. Crescent Rating, a leading organization in the field of halal tourism, notes an annual increase in the number of halal travelers in the world and an increase in the reservation of online halal tours. One of the components of halal tourism is the availability of halal services in hotels. There are differences in the provision of halal services by hotels depending on their territorial affiliation and local culture. In the Russian Federation, a limited number of hotels offer halal services. The purpose of this study is to analyze the provision of halal services in Russian hotels. Research methods include a review of the scientific literature, analysis of web resources of Russian hotels providing halal services, and conducting semi-structured interviews with experts in the field of halal tourism and hospitality. The results of the study led to conclusions about the features of the provision of halal services in Russian realities.
Keywords: halal, halal services, halal hotel, halal tourism, hospitality industry.
Highlights:
existing approaches to the definition of halal in hospitality and tourism industry were considered;
halal services of hotels allocated in the academic literature were systematized;
the features of own media to convey information about halal services used by Russian hotels were identified;
the range of halal services provided by hotels were determined.
Anna S. Shnyrkova, an assistant of the Department of General and Strategic Management of Higher School of Economics, Moscow.