IT MARKET INFRASTRUCTURE DEVELOPMENT AS A CONDITION OF ENSURING EFFECTIVE INTERACTION OF BUSINESS SUBJECTS
Traditionally, economic development is largely due to the state of market infrastructure. So far, the greatest attention has been paid to the development of production and transport infrastructures. However, over the past decade, the problem of forming an IT infrastructure that provides a solution to various kinds of business tasks, including solutions for individual representatives of the business and the business ecosystem as a whole, has become urgent. Support for business processes, effective resource management, virtual services and other issues require corresponding changes at the level of individual companies. The development of entrepreneurship, support for innovation is currently impossible without a developed IT infrastructure. In this regard, we need to understand the trends and factors determining the IT infrastructure development in the global and Russian markets. The purpose of the study is to determine the development potential of the Russian IT infrastructure in the context of global trends. The study of the factor environment and development indicators of the Russian IT market has allowed us to identify key factors and conditions for the formation of demand and supply for infrastructure innovations.
Keywords: IT infrastructure, market interaction, information technology, infrastructure innovation, business, entrepreneurship.
Highlights:
the global trends in digitalization of business IT infrastructure were identified;
the trends in the formation of demand for business solutions related to IT infrastructure development were identified;
the development of the Russian market of IT offers for the business community were identified.
Anna N. Agafonova, Candidate of Economics, Associate Professor of the Department of Marketing, logistics and advertising; Yakhneeva Irina Valerievna, Doctor of Economics, Associate Professor, Professor, Department of Marketing, Logistics and Rec. - Samara State Economic University.