GROWTH OPPORTUNITIES OF INDUSTRIAL ENTERPRISES IN DIGITAL ECONOMIC REALITY
Obviously, the most demanded direction of business changes is various digital technologies that affect all the main areas of the company’s work, such as innovation and development of products and services, manufacturing and delivery, sales, service, and enterprise management. The trend towards digitalization will only intensify. It is critically important for Russian industry to determine and take its place in this process, and more importantly, in the global value chains, as Russia is the largest player in the steel industry market. Proper management of production and financing of innovation and development will allow domestic industrial companies to fully realize the accumulated potential and be successful in the long term. The purpose of the study is to analyze transformations of business functions that are most in need of innovation. Among the tasks it should be noted the analysis of existing innovations in the market, factors that impede technological progress and the introduction of innovations, as well as directly key business functions and possible changes in them. The result of the study is recommendations to industrial enterprises on optimizing production in accordance with the new digital reality. The author proposes a game-theoretic model to determine the effect of digital innovations.
Keywords: industry, digitalization, economic development, management, R&D, innovation, industrial digitalization.
Highlights:
the digitalization status of industrial enterprises was analyzed;
the problems of creation and financing of innovations were indicated;
the directions of improving business functions in the field of digital solutions were proposed.
Aleksandra I. Ponomareva, a junior researcher, a doctoral candidate of the Center for Industrial Policy and Economic Security, Institute of Economics, Ural Branch of the Russian Academy of Sciences, Ekaterinburg.