THE INFLUENCE OF DIGITALIZATION ON STAFF MOTIVATION METHODS IN THE ORGANISATION
The study considered the goals and objectives of staff motivation. The authors` conclusions on the ways to ensure the material and non-material motivation of the staff are made in the light of current trends in the modern world of human resource management. New ways and tools of personnel motivation, various approaches to motivation under economic digitalization, taking into account the existing fundamental theories of motivation, were analyzed. The purpose of the study is to analyze the effect of digitalization on various methods of motivation in the organization. To achieve this purpose, a survey and analysis of legal acts and scientific publications were used. The survey results were used in the proposals for reforming the currently used labor motivation systems. Conclusions and recommendations made in the work on staff motivation under economic digitalization are important for real business practice.
Keywords: motivation, economic digitalization, potential, competitiveness, automation, management decisions.
Highlights:
the methods of staff motivation that are the most effective under economic digitalization were identified;
by conducting a survey, the influence of barriers on the way of staff motivation was studied;
the non-material staff motivation in the organization was developed.
Elena P. Troshina, Candidate of Economics, Associate Professor; Valentina V. Mantulenko, Candidate of Economics, Associate Professor; Julia V. Levashova, a student. - Samara State University of Economics.