COST ESTIMATION OF QUALITATIVE RESULTS OF ACTIVITY: A NORMA-TIVE APPROACH


Novgorodov P.A.

The need to make financial decisions in areas characterized by a wide range of qualitative results, often without material implementation, determines the development of methods that make it possible to quantify the results obtained, including in terms of value. Bringing the results and costs in a comparable form allows you to estimate costs and develop appropriate management decisions. The purpose of the study is to substantiate the regulatory approach when assessing the cost of qualitative results in various fields of activity based on bringing quality indicators to the value type. The normative approach proposed by the author to the cost estimation formulates the methodological principles according to which the “digitization” of qualitative results takes place. The regulatory approach is positioned as an alternative to the profitable, comparative and cost-based approaches that exist in the practice of valuation activities. The essence of the proposed approach is to assess the normative value based on the establishment of norms (standards) that “transit” quantitative non-financial indicators into financial ones. Specific rules are determined by one method or another; the choice of a particular method, in turn, depends on the objectives and object of estimation. A step-by-step scheme for applying a normative approach is described, which can be used both to solve a “direct” task - to estimate costs cost of a quality result based on a norm, and a “reverse” task - to find the value of a norm with a known quality result. The application of the principles of the regulatory approach in the field of higher education is analyzed using the example of introducing “effective contracts” in Russian universities. Keywords: cost estimation, quality result, regulatory approach, standard cost, intellectual capital, universities, effective contracts. Highlights: the concept of “quality result” as an object of estimation was introduced; the concept of standard cost was formulated, a standard approach was proposed for assessing the cost of qualitative performance results, a scheme of its use was presented, the ratio of standard and “classical” (income, cost, comparative) approaches to cost estimation was analyzed; the possibility of bringing the quality indicators to the value type, on the basis of which all indicators are divided into 5 typological groups, was analyzed; the possibilities of applying a regulatory approach to cost estimation of the results of higher educational institutions using the example of effective contracts was described.

Pavel A. Novgorodov, Candidate of Economics, Associate Professor, First Vice-Rector of Novosibirsk State University of Economics and Management “NINH”.


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