REPUTATION RISK: FACTORS OF INFLUENCE AND MANAGEMENT METHODS
The significance of the problem of reputational risk management is due to the growing value of reputation as an intangible asset and at the same time due to a high degree of its susceptibility to destruction. In this regard, the development of the system for monitoring and managing reputational risk becomes a conscious need, which requires studying risk factors and developing effective methods to minimize them. The purpose of the study is to identify the prerequisites of reputational risk and determine the trends for the development of the risk management system. The analysis of the factor environment and initiatives implemented by Russian companies allowed identifying key groups of factors and directions of business efforts to neutralize reputational risk.
Keywords: reputation, reputational risk, risk factors, risk management, business value, social responsibility of business.
Highlights:
the factors of reputational risk that are significant for Russian business are identified;
the trends for the development of the factor environment of reputational risk in modern conditions are indicated;
the approaches to reputational risk management used by Russian companies are summarized.
Irina V. Yahneeva, Doctor of Economics, Associate Professor, Professor of the Department of Marketing, Logistics and Advertising; Rustam I. Hansevyarov, Doctor of Economics, Associate Professor, Professor of the Department of Economic Theory; Aleksey V. Streltsov, Doctor of Economics, Professor, Head of the Department of Economics, Organization and Development Strategy of the Enterprise - Samara State University of Economics.